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Buddy, you need to find another post to troll.

Marketing, sales and selling is a craft as well as making spirits. It is as indiviual as the spirits that we make. With all that said, there thousands of good ideas, but the key is to have a plan and work it. It is far better to do three things 100 times than 100 things three times. Find three points that really fit your personallity and show passion. Passion sells, quality products = repeat sales. When in doubt, show more passion and don't ever give up.

If the question is of gain over expense, ROI, from tours, t's, hats, etc. is for a business plan, and you cannot sell your own product, do not fall into the trap of counting on even a dime. Although it will come to you over time. The distilled product and its sale is your center. We consider our store and it's activity a seperate entity. Drives my accountant nuts. That said, Without the tours we will all lose something. From the smallest on up, we are selling hand crafted spirits. Without the tours, how can we sell the difference between large scale produced product or the basement rectifiers and our crafted product? You are telling the customer base "Trust me, it is". If they cannot see it, you and I know that doesn't play in New England. To me it is like leaving the phone off the hook.(Am I the only one who knows about that?) You never know who will walk through that door. For me it was a tour bus operator. Ka-Ching! I am in an industrial park also. They still find me. If it is the cost/attention of tours that is concerning , shave the costs. Limit the times available to one or two slots when your schedule allows. We post Thursday, Friday and Saturday, 10:00 AM. But we never turn someone away. Use the inconvenience as a positive. Tailor an abriveated tour for the "droppers by". "We are really busy right now, but I'll run you through quickly". But you do need some personality to do this correctly. Not just there is the fermenter, there is the still. Our experience is that they will show appreciation at the cash register. Just my thoughts. Good luck, Bob