I had reach out to him before when it was "Boffo", I asked him (because it is clearly just one dude) for a reference but he said his customer list was private.
I saw that as an immediate red flag. He is either lying about ever having any customers, or he has no customers that would recommend him
No one who does a good job, and is confident in the job they do, would shy away from giving references.
And also, too many name changes. The only good reason a company changes its name is:
1. Merger
2. A Split
Any other "rebranding" is almost always an attempt to get away from (hide) the reputation the previous name gave you. Like "facebook" becoming "Meta" after being labeled as the big bad company. Or "Twitter" becoming "X" because... well not really sure.
So yeah, this guy seems to try really hard to get clients, but the fact that there are several of these threads about his company (search: Boffo, Pearson & Pearson, Keen (I think there is another name as well)) with no one recommending him, yeah.. red flag...