I have a question regarding taxes. I was under the impression that after taxes for federal, state, and indirect taxes that you get about 41% for a 750ml bottle plus marketing etc. Is this not the case? I got confused when I read the down and dirty business plan in Bill Owens book and it said after retail you get 50% and then you have to pay the federal tax. How many time is a 750ml bottle taxed by the feds? Is it taxed at retail and also by the supplier? Please someone clear this up for me.