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ODistCO

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    Cleveland, Ohio

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  1. I ordered this from Research & Markets. I quickly discovered I made a mistake. First, the Terms & Conditions are crazy. It's 10 to 14 business days to delivery. Secondly, no "free" email addresses. So, forget sending it to your personal account. Corporate only. Third, the company is headquartered in Ireland. So, you pay to cal them in Ireland and they answer in Ireland time. Finally, your transaction is non-refundable, so you will have to fight them to get your money back once you discover you should have listened to Skyler and spent the time. Try American Craft Distillers Association website at http://www.americancraftspirits.org/2014-inaugural-convention.html for some great presentations that can help you with your plan.
  2. Has anyone sourced a large (2,000g - 6000g) mash cooker from Vendome or any similar custom manufacturer? I'm looking for a ball park price.
  3. Brokers in these states generally have somewhat large staff's of sales people in the market every day. They generally represent a large number of brands and a number of suppliers. Therefore, they are predisposed to concentrate on whatever is giving them incremental cash in their pocket. Many large suppliers have significant leverage over these brokers and tend to demand their time & attention. If your wholesaler or broker is asking you for a program, do it with these points in mind: Ask them to match you $1 for $1- it shows their commitment to your brand. If they won't do it, ask for $2 of yours for $1 of theirs. Same for POS & anything valuable. Don't pay for simple distribution or POS placement. That is their job. Pay for the number of cases on display ( 100 cs, display = $1 per cs.). Volume is your job. Ask for pictures of everything. If it's a special On Premise, ask for a price reduction and a sign. Take pictures of every display and have a prize for the biggest, smallest, & most creative. Make it a contest. These people are highly competitive in a highly competitive industry. Make the prize a unique wearable, the others will be begging you for them. Pick a holiday you can own. Not St. Pats or Christmas, pick Derby Day or Repeal day or something unique to your market. Target the top 5 winnable accounts and focus your attention there, Show up yourself, build the display or spend $100 on the rep & a few regulars at happy hour. My final piece of advice is start with the end in mind. Build any program based on what your business is lacking. If you need sales on premise, incent sampling. If you need off premise volume, focus on displays. Know what you need when you walk into the broker. Have the plan laid out and the tracking and measuring, too. Present it to the manager, then ask to present it to the staff at their sales meeting. Bring donuts. Most of all have fun!
  4. Perfect. Thank you. Would you estimate that percentage off the wholesale or retail?
  5. So, it's safe to say that wholesale mark up in open states is generally 30%, correct? In control states in which the state acts as a wholesalers, how do brokers (operating as a wholesaler sales force) make money? What is a typical broker fee per case sold? Percentage or flat fee? Example: RNDC, Southern, Glazers, Heidelberg all (or most) act as brokers in Ohio, PA, WVA, VA, MI, Iowa. They don't physically deliver, but have a sales force representing brand portfolio's from multiple suppliers. What kind of margins are they working on?
  6. Does anyone have a rule of thumb on redemption rates on Instant Redeemable Coupons on spirits? Anyone have any positive or negative opinions on the use of coupons?
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