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Happy Monday, ADI! Monday means the weekly Fuel NW marketing blog has posted. You can check it out here: http://www.fuelevents.net/#!fuel-blog/c22sz This week, we talk about the importance of marketing to bartenders, based on responses to our nationwide survey of distilled spirits drinkers. Check it out! As usual, we also feature two craft distilleries in this week's blog. This week's distilleries are from the home states of the NCAA finalists. Go Huskies! Go Wildcats! Cheers, Jen & Erika Fuel NW
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Hello Again, ADI! Your members gave us an AMAZING amount of responses to our "Craft Spirits Super Survey." In the coming weeks, we'll be blogging about the results from over 300 Craft Spirits drinkers nationwide. For now, we're putting together another survey! This one will be aimed solely at the people who sell Craft Spirits at retail -- bartenders, bar owners, managers, spirits buyers, etc. We aim to find out what motivates them to buy, recommend, and sell. We're also asking what they don't like in craft spirits as well as what kind of support or tools they want from distilleries... What do YOU want to know? We're happy to include some questions that impact YOUR business! We'll be distributing the survey nationwide and hope to get some great feedback to steer this great industry. As usual, we will blog about the results as soon as we get a decent number of responses. Feel free to respond to this post or email us directly at happyhour@fuelevents.net. If you want to check out our current survey, you can link to it from our home page (fuelevents.net) or here: https://www.surveyplanet.com/survey/eee37548bdb386a3bb221241a194936c Thanks again for your ongoing help and feedback! Jen & Erika Fuel NW Portland, OR