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Found 21 results

  1. Hi all. We are gathering interest for a seminar this Summer. Please have a look and let us know if you're interested: http://cardinalspirits.com/business-of-distilling We've been in business for 2 years, after 3 years of planning. During an intensive 3-day seminar we will open our financial records to you. We will skip theory and dive into actual numbers. We will cover startup costs, fundraising failures and successes, tasting room financials, distribution financials, equipment costs, build-out costs, marketing costs, labor costs, and actual revenue. We firmly believe that if we had access to this information before we began building and purchasing equipment, we could have saved a hundred thousand dollars or more. Please, come learn from our mistakes, and our successes! Where: Cardinal Spirits, Bloomington, Indiana When: June 2017 (dates TBD) Cost: $2,000 person + $1,500 each additional team member. Price subject to change. No deposit required at this time. We are in the planning stage of this seminar and as such will not require a deposit or commitment until date and cost are official.
  2. Feedback on ADA / Broker Fee's

    Hey All! We're working on our First ADA distributor contract. An ADA in Michigan is an Authorized Distribution Agent. They are the only people we can sell to and use to distribute our product. This particular ADA also functions as a broker and helps sell / promote the product. That is while you'll see those numbers split out. As we navigate this, we'd love some feedback and are willing to share some numbers to benefit the whole. As an ADA -Michigan’s term for an Authorized Distribution Agent ie.. Distributor Delivery Charge $10.00 per case ($7.50 paid to supplier by the MLCC with supplier paying an additional $2.50 to ADA Monthly Storage Fee $0.20 per case per Month (For product older than 90 days) Special Handling Charge $0.75 per case (i.e. handling, repackaging, labeling, coding, returns) As a Broker Commission - 10% per 9L(12 btl) case. Bonus of - 5% per 9L case above X volume. I see the ADA Fee's being in the right ballpark, but maybe a little high. As for Broker Fee's, It seems high. Is anyone else seeing this high of a fee?
  3. Margins and Laid in Costs

    Base on distributor margins - Is the general markup your seeing before or after laid in costs? Example - Distributor requires a 30% margin. - retailer marks up 40 points. Mfg Wholesale = $10.00 - Wholesaler marks up 43%, (30% margin) = $14.30 - Retailer marks up 40% (29% margin) = $20.02 or $19.99 shelf price or Mfg Wholesale = $10.00 - Wholesaler adds .75 laid in costs marks up 43%, (30% margin) = $15.37 - Retailer marks up 40% (29% margin) = $21.52 shelf price. What's the bottom your seeing a distributor willing to go on a minimum margin or per case price after laid in cost?
  4. We were discussing a hypothetical situation today and I thought I would throw it out here to get everybody else's thoughts. We were wondering if a situation arose in which you purchased a finished product through a domestic company that originated in a foreign country, would it fall into column C or D of part IV on the production report? For example: Lets say a distillery was going out of business. They had imported some Russian vodka to sell and you wanted to purchase their remaining stock to sell it. I a wondering how this transaction would need to look in the eyes of the TTB. Is column B only for products that you have imported, or for any finished product that was imported? Is there another scenario in which you could purchase a finished foreign product from a domestic supplier for resale? Thanks, Chris 3030 www.threethousandthirty.com
  5. Hey All, We are estimating the shipping costs for our COGS. We have heard prices of anywhere between $5 a case to $15 a case and up (assuming 6 bottle cases). We are a destination-based tasting room distillery and will likely be focusing most of our sales within the county and state for the first several years. We are targeting a small to medium scale distributor in a non-control state. Does anyone have any estimates that they would care to share with us? Thanks.
  6. Terms

    Spoke to a few distributors out of state and getting some surprising responses. 60 day terms? really, in our home state we are Net 30 and very happy with our partner. Is this normal for sales outside of your home state?
  7. Hi there, I'm setting up shop in BC, Canada and am wondering if anyone has any experience in selling their product in the province without the government liquor stores. As a craft distillery we will be barred from selling through the government controlled stores but I'm having trouble finding information on private provincial distributors. Do you self distribute? -Dave
  8. What are some important questions I should be asking a potential wholesaler? Thanks in advance for any help. - Tim
  9. After digging into many posts related to start ups, production, volume, sales, etc., I cannot locate any data - anecdotal OK - related to the amount of production / distribution (whether self or through distributor) / tasting room sales, etc. that a start up distillery had in Y1 and a comparison of same to Y2 or Y3. I'm not talking revenue - just cases (or bottles/barrels put up if applicable). I'm close to receiving approval on a loan for a small downtown (town=6000 people) Main Street location distillery and tasting room in (touristy) CO. I plan to produce vodka and two liqueurs and have estimated production at 800 cases of vodka per year (12-750ml) and 600 cases of liqueur (calculated on 12-750ml). My biz plan assumes 50 cases of each sold from the tasting room and the remainder sold thru distribution networks (including utilizing strong regional contacts in the restaurant/bar/retail/hotel industries). I also have a network of contacts in key cities in the US but am still trying to understand how I will utilize them in connection with a distributor or broker. Would anyone be willing to comment on their own personal experience from start up thru Y1 or Y2 or Y3 related to what was produced / distributed / sold and how. Alternatively, if there is data of this nature available "to the public", I would relay the location to my banker, who is having difficulty locating statistics of this nature. I know I've got a long way to go, and much to figure out but no need to continue if the bank says "no". Thanks for any input/direction to keep looking - as simple as Case #s produced/distributed. CB
  10. Any recommendations for distributors in Florida, New York, or Louisiana? I'm looking for small boutique distributors, but if there are any of any size in those areas that you have enjoyed working with, please let me know. Thank you.
  11. Export process

    Hey guys, We've been approached by a few people looking to import some of our products. I think that I understand the process from a legal standpoint regarding labeling and such, but I'm a bit confused on the physical act of getting it there.. Does anybody have experience in physically exporting a product to any country? Does the product for export need to be shipped from a bonded warehouse or can you ship it from your front door? Thanks, any advice/comments are welcome! NAB
  12. After digging into many posts related to start ups, production, volume, sales, etc., I cannot locate any data - anecdotal OK - related to the amount of production / distribution (whether self or through distributor) / tasting room sales, etc. that a start up distillery had in Y1 and a comparison of same to Y2 or Y3. I'm not talking revenue - just cases (or bottles/barrels put up if applicable). I'm close to receiving approval on a loan for a small downtown (town=6000 people) Main Street location distillery and tasting room in (touristy) CO. I plan to produce vodka and two liqueurs and have estimated production at 800 cases of vodka per year (12-750ml) and 600 cases of liqueur (calculated on 12-750ml). My biz plan assumes 50 cases of each sold from the tasting room and the remainder sold thru distribution networks (including utilizing strong regional contacts in the restaurant/bar/retail/hotel industries). I also have a network of contacts in key cities in the US but am still trying to understand how I will utilize them in connection with a distributor or broker. Would anyone be willing to comment on their own personal experience from start up thru Y1 or Y2 or Y3 related to what was produced / distributed / sold and how. Alternatively, if there is data of this nature available "to the public", I would relay the location to my banker, who is having difficulty locating statistics of this nature. I know I've got a long way to go, and much to figure out but no need to continue if the bank says "no". Thanks for any input/direction to keep looking - as simple as Case #s produced/distributed. CB
  13. Export process

    Hey guys, We've been approached by a few people looking to import some of our products. I think that I understand the process from a legal standpoint regarding labeling and such, but I'm a bit confused on the physical act of getting it there.. Does anybody have experience in physically exporting a product to any country? Does the product for export need to be shipped from a bonded warehouse or can you ship it from your front door? Thanks, any advice/comments are welcome! NAB
  14. Hello Everyone! I've registered with ADI to better understand the craft distilling movement, which I strongly support and hope to advance through my position as Spirits Category Manager for Burke Distributing, located just outside of Boston MA. While I have never distilled myself, I have done just about everything else in this crazy business we find ourselves in. Almost 10 years ago now, I began researching cachaca, a Brazilian cane spirit, which I eventually took into national distribution. Along the way I dealt with hiring and firing distributors, doing my own PR, building websites and managing SEO, doing promos, attending WSWA, Tails of the Cocktail, etc.... After that I worked with numerous brands of spirits in most of the major markets, finally ending up in MA managing a spirits portfolio for a distributor. I wanted to present myself as a resource to everyone if I can assist by answering your question on any aspect of this business beyond the distillation of spirits. For example: -What markets should I be in? The largest markets for spirits in America are: California, Florida, New York, Texas, Illinois, New Jersey, Pennsylvania, and Massachusetts. Each market is different. Different regulations, different taxes, different players. My advice, stick close to home. While the grass may look greener in other markets, supporting a distant state will require market visits and competing with brands that have a local following. Be that local brand that has an unshakable following. -How do I find distributors? Each state will have different routes to the consumer. Most states have distributors, and you'll have to find a balance between someone who is tiny (who may not pay you quickly) and someone who is huge (who may not pay any attention to you). You can either follow in the footprints of another supplier that you respect, copying their distributor network or visit a market to see for yourself. If you are visiting a market, visit craft centric stores, cocktail bars, make connections, and ask the buyers whom they would recommend. Also try to obtain an old copy of the Beverage Media (if published for that state) http://www.beveragemedia.com/ which will list most distributors, their brands and their contact details. So in summary, please feel free to ask me any questions if I can be of any help. Cheers! David Catania
  15. License to Swill: D.C.’s Unique Booze Laws Allow a Way Around the Middleman. Guess Who Isn’t Happy? http://www.washingtoncitypaper.com/blogs/youngandhungry/2013/08/07/license-to-swill-d-c-s-unique-booze-laws-allow-a-way-around-the-middleman-guess-who-isnt-happy/ One thing the (very good) article doesn't mention is that many DC licensed wholesalers are actually MD/VA wholesalers. The Bud Light trucks roll in with Maryland plates.
  16. Off Site Tasting and retail sales

    Ok, I'm confused and seek wisdom. Where specifically does it say that I cannot have my manufacturing in one space and my tasting room and retail sales in another space across town? I am asking because I have seen this same set-up in two other distilleries and several wineries. I was under the impression that sales of bottles was only permitted in the same building where the product is made. Can anyone shed some light on this?
  17. Hi Everyone, My name is Maxamillion Mustang from London England, but everyone calls me Max, I run and work for Ultima Wholesale International in London involved in alcohol spirits distribution sales of a few exclusive brands we have. I was told by an associate from Manifest Sales to join this forum as it would help me understand the US and Canadian market, more importantly make new friends and contacts. I hope to meet and get along with everyone in the spirits business from producers, engineers to distributors and buyers alike, I also plan to do a road trip in America and Canada visiting people in our field, so please feel free to approach me, I don’t bite haha! I look forward to meeting everyone in our field of expertise...
  18. We are seeking whisky, bourbon distilleries to partner with for distribution into Asia. Our first port of call will be Macau where we currently hold a spirits importer's license and have a newly established distribution network into casino hotels. We can be contacted at macauspirits@yahoo.com
  19. Meet the Maker

    Many of you participated in the "Meet the Craft Distiller" at this summer's Tales of the Cocktail! If your marketing & distribution plan is to get into the Vancouver market place this is an excellent opportunity. ADI has partnered again with Tales of the Cocktail and offering this opportunity for ADI members only. Please feel free to contact me if I can assist in anyway...otherwise the pertinent info is listed below. Cheers, Leah Leah Hutchinson American Distilling Institute Conference Director Advertising & Marketing Director 502-299-0238 Leah@distilling.com www.distilling.com You are invited to participate in the Meet the Maker Event Presented by American Distilling Institute, Legacy Liquor Store and Tales of the Cocktail® This February Tales of the Cocktail returns to Vancouver, our “home away from home” for three days of seminars, tastings, special events and more, each featuring some of the biggest names in mixology from around the world. The much-heralded and long-awaited three-day “On Tour” celebration of cocktails and of the men and women who make and appreciate them is set for February 12-15, 2012. In 2011, the Vancouver Tales of the Cocktail On Tour. It looks like everyone’s coming back, and bringing their friends! This unique event provides extraordinary exposure to one of the most sophisticated and enthusiastic group of mixologists (and their followers) in Canada and the Pacific Northwest. And this year, in an exclusive offer for ADI members, ADI is teaming up with Legacy Liquor Store (the largest spirits emporium in the province) to facilitate delivery of spirits for a Craft Distiller Showcase on February 13th, from 2:00-3:30 at the Fairmont Pacific Rim hotel. The cost is $500. There are many great exposure opportunities (see details below), plus—for the first time—sampling opportunities throughout the week during prime times at the large Legacy Liquor retail store in downtown Vancouver. We only have 6 tables still available for Craft Distillers and once all those are filled up we cannot anymore tables. For those of you who attended the extravaganza in New Orleans, the response the ADI Craft Distillers reception met was phenomenal. We expect no less in Vancouver. Craft Distiller Showcase · Monday, February 13, 2012 · Time— 2:00 pm – 3:30 pm · Capacity—TBD (estimated 500 total) · Fairmont Pacific Rim, Star Sapphire Ballroom A/B See attached for the full sponsorship details and let us know if you would like to participate. We only have 6 tables still available so please let us know ASAP if you would like to participate as tables will be filled on a first come fist serve basis. Please respond to all if you are participating. Thank you, Christina Gaspari Tales of the Cocktail® Event Manager 538 Louisa Street New Orleans, LA 70117 Office: 504-948-0511 Cell: 214-797-7817 Fax: 504-948-0514 Christina@TalesoftheCocktail.com www.TalesoftheCocktail.com Follow me on Twitter cgaspari
  20. Hey Gang, I've been given a great opportunity to start digging into the WI market for possible distribution. This is a big chance for me to show off, so naturally I turn to my favorite resource: YOU. I am beginning my research elsewhere on the various distributors in WI, but as a small supplier I am looking to find the right fit (as always). Any thoughts, preferences and or horror stories from the WI area that can better help me on my search? Any thoughts are greatly appreciated. -Harrison
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