Hi Everyone,
We've been working hard to develop our business plan to show investors or the bank (we'll need money very soon), but we're having trouble nailing down a realistic number for bottle sales in the first year. I know there's a lot of variation depending on what you sell and where you are, so I'm not looking for that as an answer. I'm just wondering if anyone is willing to share their actual numbers of how they did and what their situation was. Below are our details.
Located in Lake George, NY. A very popular tourist destination and only 30 minutes from Saratoga.
We will launch with Vodka, Flavored Vodkas, Moonshine and Gin.
We will be releasing young whiskey later in the year
We have a tasting room on site
We have a distributor lined up with a signed commitment letter in western NY.
My questions are:
What did you do for first yr sales out of the tasting room?
Through a distributor?
Through self distribution (selling yourself to local bars, liquor stores and restaurants)?
How were sales of t-shirts, hats, glasses, etc?
I realize your situation may be different from mine, I'm just looking for some real numbers from real distilleries. Feel free to personal message me if you don't want to post it to the public.
Thank you all!