Base on distributor margins - Is the general markup your seeing before or after laid in costs? Example - Distributor requires a 30% margin. - retailer marks up 40 points.
Mfg Wholesale = $10.00 - Wholesaler marks up 43%, (30% margin) = $14.30 - Retailer marks up 40% (29% margin) = $20.02 or $19.99 shelf price
or
Mfg Wholesale = $10.00 - Wholesaler adds .75 laid in costs marks up 43%, (30% margin) = $15.37 - Retailer marks up 40% (29% margin) = $21.52 shelf price.
What's the bottom your seeing a distributor willing to go on a minimum margin or per case price after laid in cost?