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  1. What branding company would you use if you are bringing a new premium spirit to market? Also, if you have used this company that you are recommending, what was the approximate cost of your branding package? Thanks...
  2. New Riff Distilling is seeking a Marketing Manager to drive our marketing efforts from strategy to execution. You love bringing products to market and driving consumer engagement and sales. We work hard, enjoy what we do, and are looking for a self-starter with an entrepreneurial mindset who can work with and lead others. New Riff is a fiercely independent family-owned company -- we’re nimble, flexible, and passionate about our work -- we look for the same in our team! The ideal candidate has superb executional and time management skills, industry experience, a positive attitude and a passion for whiskey! We’re seeking a master storyteller with proven experience that blends strategy, technical and creative expertise. You are experienced in, and passionate about seeking out knowledge in our industry - inspiring team members and the broader company with strategies to grow our business. We’re looking for a discerning eye and a leader who can roll up their sleeves and tackle work while building a team around you and managing agency/external partnerships to deliver the work. You love all facets of marketing--whether it be PR, social media, graphic design, web analytics or communication, you’re a jack of most trades. This is a full time, salaried position, that generally works 40-45 hours per week, from 9-5, Monday-Friday and occasionally a weekend event or photo shoot. Benefits include 100% company paid medical, dental, vision, life insurance for individuals and family, 3 weeks vacation, flexible sick and personal days, 401K, and a pension plan. While we’re comfortable with some work from home time, in general, New Riff operates in house and in person. This role will lead our marketing department and report directly to our CEO, work closely with our leadership team. You'll be responsible for leading an internal team as well as managing the external agencies and partners. Day to day responsibilities include, but are not limited to: Overarching marketing strategy, planning, budget management, and P&L management Develop strategy and execute marketing campaigns with and across multiple platforms, channels, partners, and internal departments. Brand Building: You’ll serve as the brand champion in chief, consistently maintaining authentic brand messaging across platforms and campaigns to build brand, support launches and grow awareness: Earned and paid media creation and execution—including managing graphic design, photography, and video shoots; SEO campaigns. Create consumer-facing content, including copywriting and storytelling for web, social media content calendar, mass email campaigns; including strategy to grow our email subscriber database. Event activations and public relations; both community engagement activities and press engagement for product launch and ongoing awareness campaigns. Working closely with an outside PR Team you’ll ensure we are telling the right stories in the right places. Sales & Customer Support: Partner with sales and front facing teams to support homeplace, retail, and distribution needs: Build brand through in-store point-of-sale materials, samples, SWAG, product knowledge, and sell-in presentations. Create and execute go-to-market product launch strategies—working to understand customer needs while driving awareness. Manage e-commerce platforms: shopify, ecwid, square. Customer Service management: email and direct message support Marketing Operations: Oversee graphic design, photo/video, and physical assets. Manage the storage and organization of said materials for internal and external use. Set a monthly detailed content and brand planning calendar. You’ll manage timelines, and ensure timely completion of all deliverables. Manage all digital systems including our website, ecommerce platforms (shopify, ecwid, square), SEO partners, google analytics. Leverage data and tools to further grow and develop our email subscriber list, segmentation thereof. Community Engagement: Lifting up our little corner of the world and staying connected to our community is important. This role will support our charitable giving activities, beyond our event activities. FAMILIARITY OR EXPERIENCE WITH: 5-7 years’ experience in marketing or brand management. Beer, Wine, or Distilled spirits industry experience strongly preferred. Demonstrated increased marketing responsibility. Proven experience in leadership. 3+ years managing an internal team and outside vendors; with ability to think strategically and execute day to day. Bachelor’s degree or higher in Marketing, Communication, or related field. Experience in Graphic Design, or design team management, preferred. Extensive experience with social media platforms, scheduling tools and web-based applications. Experience in project and budget management and optimization. Active and well-rounded experience and connections to support a broad set of marketing channels and platforms such as: Google Analytics/Tag Manager, CRM/CMS tools, MailChimp, Meta Ads Manager, digital coupons and offers platforms and agency buys. Superior skills in Microsoft Office (e.g., Word, Excel, PowerPoint, Outlook), proficient with our experience with Adobe Creative Suites (Photoshop, InDesign, Illustrator, Acrobat). Familiarity with integrating various technologies to support marketing efforts. SKILLS: Competence as a creative writer with an eye for design OR competence as a designer with a penchant for writing. Either way, you can collaborate and to generate clear ideas and concepts in tandem with writers and designers in a broad range of applications, both traditional and digital, using best practices relative to the platforms. You are extremely self-motivated and able to prioritize and manage workloads for yourself, team members and outside partners. You are a relationship builder who can bring collaborations, partnerships, and ideas to life. You are happy to jump in, learn new skills and lend a hand where needed. You are curious and enthusiastic about the drinks industry. MORE ON THE NATURE OF THIS POSITION: This is a unique opportunity as we are rebuilding our marketing department. We’re looking for a leader who wants to be in the day to day execution of communicating our brand to the world. You’ll have the chance to set the scope of your internal team - taking into account your own skill set and what the brand needs and demands. We currently partner with a handful of world class creative/graphic design firms, PR, and SEO outside partners who will continue to support this work. KEY COMPETENCIES Communication - Clearly conveys and receives information and ideas through a variety of media to individuals or groups in a manner that engages the listener, helps them understand and retain the message, and invites response and feedback. Keeps others informed as appropriate. Demonstrates good written, oral, and listening skills Action Oriented - Consistently maintains high levels of activity or productivity; works with vigor, effectiveness and determination over a sustained period. Can inspire team to do the same. Collaborative - Builds constructive working relationships with clients/customers, other work units, community organizations and others to meet mutual goals and objectives. Behaves professionally and supportively when working with individuals from a variety of ethnic, social and educational backgrounds. Planning and Organizing - Organizes work, sets priorities, and determines resources requirements; determines necessary sequence of activities needed to achieve goals. Shows ability to plan, schedule, direct work of self and others; balances task requirements and individual abilities; organizes materials to accomplish tasks; sets challenging yet achievable goals for self and others. EQUAL EMPLOYMENT OPPORTUNITY STATEMENT: At New Riff Distilling diversity, equity, and inclusion are directly aligned with the fundamental belief that a diverse workforce allows us to see problems in more nuanced ways, creating the thought leadership needed to fulfill our mission and reach our goals. New Riff Distilling is an equal opportunity employer and welcomes people from all backgrounds, experiences, abilities, and perspectives to apply. EMPLOYEE VALUE PROPOSITION: New Riff cares as much for our people as we do for our whiskey; in fact, we think the two are mutually inclusive. We believe we can only reach our goals by Doing Things Right, by improving as best we can our little corner of the world and uplifting the quality of life for all who work on it. Just like our whiskey we’re a new riff on an old tradition, balancing the best parts of the modern workplace with some of the “old school” benefits of years past. New Riff offers world class benefits that are 100% employer paid including unlimited PTO, a pension plan, and paid parental leave. We understand life happens outside of work, and believe employees and their families deserve time, security, a “better than most” compensation package and control of their lives. We’re young, we’re driven, and we believe in a very simple rule --- if we treat the people right, with respect and fairness, the whiskey will turn our right too. To apply: https://new-riff-distillery.breezy.hr/p/ab83de8968f6-marketing-manager/apply Check us out: https://www.newriffdistilling.com/
  3. Hey Gang, I've been doing a lot of reading on the sales forums and I noticed that one of the most critical pieces of developing your brand, was not being covered - POS So I've taken it upon myself to start chipping away at some fundamental and easy things that can help build your brands without breaking the bank. who the heck are you, and what makes you the 'expert?' Glad you asked. I have almost a decade of industry experience ranging from bar and restaurant purchasing, distilling, brand development, market management and new market arrival - all the way to distribution and portfolio management in Illinois. I have quite literally seen brands develop from the field to the bartop, with every ugly little step in between. Trust me. So, with that out of the way, let's move on to the sell sheet: You have now made the greatest distilled product since (insert your role model here). You need to now find and choose a distributor (this is a WHOLE different thread) and get out into your first market. Usually the first market is your home market, so lets pretend we're looking at a second market, perhaps a large rural state, with a bustling city-suburb center and some sports teams... HEY! How about IL! (mind you the sell sheet is crucial for control states as well, I am using tier for now) For visual aid, I have attached an example of a sell sheet that I find to be a very good example of a successful sell sheet **YES I KNOW IT'S AN LDI/MGP THING! THIS ISN'T WHAT THIS IS ABOUT, SAVE IT FOR ANOTHER THREAD** This is simply, from an organizational and visual perspective a good example. The 5 most important pieces of a good sell sheet: 1. A PICTURE OF THE BOTTLE I, I cannot tell you how many sell sheets I've seen, without a picture of the bottle. I think suppliers (you guys) think that the sales staff will always carry a bottle of your product in their car or bag, and the customer then, will see it and hold it and taste it. WRONG. I know some places where the sales staff are limited to 2% of the previous months sales allotted in samples. These guys cant pull a bottle whenever. They cannot have a rolling liquor depot in their car and they dont always have time to taste with a customer. The bottle image is KEY to sparking the interest in the brand that will have the buyer ask to taste it on a follow up visit, if at all! The sell sheet is also a "FIRE AND FORGET" type of POS, you cant be leaving bottles at every account, on every call. Most of the time, you just leave a sell sheet after the pitch as a constant visual reminder that they want to buy this brand. 2. BULLET POINTS/BUZZWORDS This part ends up being more for the sales person, who is overloaded with quotas, deadlines, information and stress, than for the buyer; It does have relevance beyond that though. These are words/points/one-liner's/pillars that the brand identity is based on. This is the MUST-SAY list when pitching the brands. When we present our own brands, we do it with the type of confidence and pride that only we can exude. Your sales rep, in your absence, will not be you...but he can at least say the type of this you would say! Reps dont know what a dephlegmator is, or why spelt is trending on twitter (it's not by the way) - Good news! Neither does the buyer! Just a few keywords and practice is all the average rep needs. 3. A HOOK! Now I encourage you to look at the example. Notice that the brand/company name isn't the header. If you have high quality bottle shots, the brand name is clearly legible already... no...the header in this case is the hook. INDIANA BOURBON **WHAT DID I TELL YOU EARLIER... SAVE IT FOR ANOTHER FORUM** This, historically, has had two distinct effects on almost everyone who has read it "i thought bourbon only came from Kentucky!" and "what is Indiana bourbon?" CONGRATULATIONS, YOUR HOOK WORKED! The purpose of the hook isn't just to catch the eye visually (if your brand is based off of a visual hook, you are already in trouble) it forces the buyer, consumer, sales rep or other reader to ask a question. It gives you or your rep the window of opportunity to dive into those buzzwords or key points that you worked so hard on! Its the foot wedged in the door of conversation. In this case, you've affronted a widely held public belief and now you have the opportunity to prove it, while developing a conversation about the product. Pushing the conversation into a dialogue instead of a monologue is like... sales 101 folks; Let your Sell Sheet help. 4. SUPPORT/FURTHER INFO In the wild world of social media, I cannot stress how important it is for an emerging brand to have a solid, well managed presence in social media and the web. A bad website, to me, as a portfolio manager is the end of the discussion for me. It is officially 2013, if you arent at least on facebook and ACTIVE (cant stress that enough) you are doomed. If your website looks like a geocities relic. I will not even bother to taste the product for consideration, and neither will the world. I will get to that more in a different post, but for the sake of your sheet, I think my example sheet could have done it more simply, but the idea is there. This is also useful if you are making a .PDF version which can be sent ahead or as follow up to your pitch. It shows that your brand has a reach beyond just paper and ink. 5. EMPTY SPACE! This is my lame attempt at an M. Night Shyamalan twist - Empty space on a sheet is a tenant of good design; No one likes an overcrowded and visually assaulting page. Empty space can offer two important advantages: A place to take notes, write down the pricing (since it may differ slightly state to state) record flavor notes, or follow up questions during the presentation. The other aspect is it keeps the readers focus on the important parts of your brand. I think my example sheet could actually do a slightly better version of this as well, but there is still a place for notes on the sides. Whew... okay that was a lot. I know, but feel free and encouraged to ask questions, discuss this post and hell, post your own sell sheets here to talk about them. I may be on the distribution and sales side but I always have time to chat or lend a hand to this community when I can. This is your most vital, simple and cost effective option in augmenting your marketing attempts. I'd love to help you work them out. -H
  4. Hey everyone, I spent a while digging through Twitter trying to find as many craft spirit distilleries as possible, and came up with this list: http://twitter.com/#!/CardinalSpirits/craftspirits http://twitter.com/#!/CardinalSpirits/craftspirits/members If any of you are on Twitter and would like to be included, please reply with your Twitter account. I'm hoping to follow as many of you as I can. Thanks, Adam
  5. Hello there! We're creating a map to help connect womxn in the distilling industry. We also hope this can be an asset to the press, and consumers hoping to support minority-affiliated spirits companies. We're mapping Woman Owned, 50% Woman Owned, Women on Exec team, BIPOC, LGBTQ, Woman Distiller, and more. Womxn in Distilling via High-Proof Creative To add your company to the map, please follow this link: https://docs.google.com/forms/d/e/1FAIpQLScS2OEhTp1H6E_iiZAhD4TwzSdQ0G6iZ-gpruaROxxrqOu2hQ/viewform
  6. Happy Tuesday Morning to All!!! I have something very special on tap for you today in this installment of the TMIT. You have probably heard the old adage of, “Use your powers for good, not evil.”, right?!?!?! Well dear reader, I am always using my superpowers for good. As you also know, I am always looking for new ways to assist you here on the forums. Whether it is by improving your insurance options, coverage’s, or carriers, or offering referrals to great cooperage's, TTB experts, or whatever … I have a very cool offering for those of you out there that are looking to market your products but are wondering how in the world to effectively get your message out without breaking the “marketing bank”. I have a solution for you!!! I, InsuranceMan 2.0!!! have been working with and I have partnered with a media company that has one of the coolest offerings that I have come across in a while and I want to share it with you here. Let me paint a picture for you, shall I? Imagine that you have a wonderful lineup of products, which I am sure that you do. Imagine wanting to get your products in front of consumers, but not just any consumers, targeted consumers that are looking for alcoholic beverages. Consumers that are wanting to buy alcohol, ones that are on their way into a local liquor store even, with the intent to buy product. Why not increase your chances that they will possibly purchase your product? But how?!?!? Maybe on their drive to the store they may think of your product? But how?!?! A billboard outside of the most popular beverage store in your city or town? NO!!! That would be expensive, and who even really pays attention to those things anyway? OOOOooooo … How about a radio ad touting your new products? Nah, that would require it to play on one of dozens of stations at the right time so that the consumer would hear it as they are pulling into the store. The chances of that are slim to none, and radio spots can be pretty spendy if you are going to deliver a consistent message (at least 7 times a day according to marketing experts) that people are likely to hear. UGH!!!! What are you going to do?!?!?! Well my friends, what if I told you that you could effectively get your message directly delivered into the hands of someone walking into a liquor store. You would say something like, “Yeah sure, Insurance Man 2.0!!!, you are a superhero and all, but you’re not a warlock or a wizard. That is simply impossible!” Oh really!?!?! What if I retorted back to you, “HA! I can make it happen … so THERE!” You probably still would not believe me, it just sounds too good to be true. WELL, TRUE IT IS!!! There is an incredibly cool ability in this day and age of technology called “GeoMarketing” or “GeoTargeting” (I will refer to this henceforth as “Geo-ing”), have you heard of it? Not to get you to “into the weeds” here, but did you know that you can literally electronically “fence” an area (let’s say a Bevmo, Total Wine, or little local type store) so that when anyone crosses into the fenced area an advertisement, YOUR ADVERTISEMENT, pops up on their smartphone screen? WHAT?!?!? Seriously?!?!! NO WAY!!!! Yes way, dear reader. Your ad delivered directly into the hands of a ready to buy alcohol consumer that features your product. Maybe it is a picture of your new bottle with a catchy little saying like, “Hey, I see you are at the liquor store. Our product is the best thing in here. Better grab a bottle!” That makes an impact that you cannot get anywhere else. Have you ever had this happen? Have you ever gone into a store looking for something and looked at your phone and found an ad that alerts you to a sale going on or a featured product that the store just so happens to carry? Yep, we have all had this happen to us and wondered, “What in the heck, how do they know I am here?” That is the power of Geo-ing! See, other people are doing it, and the craziest thing is, you can Geo any place you like. Crazy, right?!?! You could Geo a local bar that has your product and deliver an ad that says, “I see you are at Jakes. Why not order a ‘your product name here’ on the rocks? You deserve it!” We can make that happen. I have a client that we piloted this for to see how it would work and he was amazed. He had just opened a tasting room at his location but did not know how he was going to get the word out. He thought about maybe a face-place post, but really that was only going to reach people that already knew it was coming that “liked” his page. That was not going to do it. Ads??? We covered that above. Something in the paper? Again, spendy and it only has a one day impact and who is really looking??? So, what was the answer? Geo-ing a couple of nearby liquor stores and several bars so that anyone going in and out of those places that were near by had an ad delivered to them letting them know when the tasting room would be opening. Heck, those folks were in the neighborhood anyway, and obviously they were thirsty, so it seemed like a prefect match for what he was wanting to do. He opened a few weeks later to a giant crowd and has been very busy and happy ever since. I know, it sounds too good to be real, but I assure you, it is real, and it is going on all around you. I know, you are probably also thinking, “Well, just because they are delivered my ad, that does not mean they are going to buy my stuff on that visit.” That is a very real possibility, but do you want to know another crazy aspect of all of this??? Well I am going to tell you. Once this consumer has your ad delivered on their smartphone, it is going to popup on their home computer/laptop, tablet, and even their spouse/significant others devices as well!!!! W H A T ? ! ? ! ? ! When that person gets home and connects to their WiFi, the WiFi who’s IP address is associated with all the other devices in the home, the ad will be populated on their other devices. Whoa … slow done here a bit, right? Through the associated IP address and probabilistic matching and forecasting, the Geo-ing software knows what devices are associated with the original device and it effectively delivers the ad to all of them. You know you have seen this. Again, you strolled into a store and came to find out that you had an ad popup touting something-or-another. Maybe you didn’t pay attention to it at the time, but then you got home and hopped on face-place and were mindlessly scrolling about, and there, in the middle of the feed showing you who is traveling where, and what your friend had for dinner, there it is! That same ad that you saw before!!! Or a different ad for the same product. It is like it is following you around, just trying to implant itself into your subconscious. That is because it is. People are always saying things like, “I was just talking about this to someone the other day and it’s like my phone heard me talking about it because now I am seeing it everywhere online.” Wrong. Your phone did not hear you, you did it to yourself. You may have been at home on your laptop before bed and looked something up that you had been thinking about. Then the next day you had spoken to your friend about it, and then later, at work, it was on your phone or work computer. Again, probabilistic matching. Your Wifi at home has linked your laptop and phone. Once you got to work and logged on, your work WiFi associated the devices on that network, one of which is your phone, and because your phone was associated at home, and now at work, they gotcha and they deliver the ad to your work computer as well. I know, it is a lot to take in for sure, but you know it works because you have seen it. Although a search for something that is following you from place to place is slightly different than Geo-ing, the effect is the same. Instead of searching for something, you walked into a place, were delivered the ad, and now the same process essentially kicks in. WILD!!! These ads popup in searches, in apps, when you are playing games, in websites, everywhere. “OK, OK, InsuranceMan 2.0!!!, we get it … and we want it, but this sounds dang expensive! Targeting a perfect audience with a perfect ad when they are ready to purchase (because who walks into a liquor store or bar to window shop) has to cost a ton!” Again, sorry dear ADI Forum goer, that is incorrect. This marketing company can effectively deliver a minimum of 30,000 ads in a 30-day period for $650. $650???? Yes, $650. I have gone on long enough about this, but I could talk about it all day because it fascinates me, and that is why I have become involved in the process. Call it a side hobby, call it a new fascination … call it whatever you want, but if you are interested in learning more about this (like the fact that it can actually track how many people have seen it, click-thru rates, and even store/tasting room visits from people that were delivered your ad), just let me know. You know how to get in touch with me. Flash the InsuranceMan 2.0!!! beacon against the night sky or give me a call or shoot me an email. Until next time dear reader … Stay Vigilant, Aaron Linden a.k.a. InsuranceMan 2.0!!! 307-752-5961 aaron@roaringforkins.com or insuranceman2.0@yahoo.com
  7. Over at High-Proof Creative we recently updated a blog post about working with social media influencers. Has your distillery worked with people on social media? We were surprised to find that micro-influencer engagement succeeded that of celebrities last year, and audiences see micro-influencers as more authentic and believable than collaborators with a high following. What has your experience been, good or bad?
  8. Hi everyone! I'm looking for a few distillers/owners to have a quick call with me for a research project I'm working on to better help craft makers with marketing when they're first getting started. No sales pitch at all - just looking to learn about your challenges, frustrations, and wins (or lack of doing anything at all!) when it comes to marketing so I can help others have more wins and fewer challenges and frustrations in the future! If you're brand spankin' new and haven't even started thinking about marketing seriously yet I'd love to hear your thoughts as well! As a thank you you'll get free access to the final output (tool/cheatsheet/online course/etc...) when the research is complete. As a sign of goodwill and to show I really will provide value in return for this, here's our existing mini-course on using hashtags to grow your audience you can access for free now. We can likely keep it to 30 minutes or less unless we get chatty Who's game?! I'll work around your schedule, of course. Comment below or email me directly at suzanne@thecraftycask.com. Thanks a million for helping me better help friends like you succeed!
  9. Small Crafty Start-Up looking for like minded entrepreneurs. We seek to grow it small and grow it strong Quality essential to success
  10. We're starting to ramp up our sales program and need to get more boots on the ground. Curious what some other distilleries/brands experience has been with compensation structures for sales managers and brand ambassadors. What's worked well? What hasn't? What's the relationship been like between in-house sales staff and distributor's sales force? How much should we really be budgeting for sales force compensation?
  11. Just taking a quick survey on what different distilleries use in their tasting rooms to capture and manage customer sales, customer data, and inventory? Answer here or send me an email to debbie@activeclubsolutions.com.
  12. Hi all, While we're not new to ADI we are new to the forums so we thought we'd pop into say hi and introduce ourselves to those of you who don't know us. I'm Suzanne, the founder of The Crafty Cask where we celebrate the people, products and stories of craft alcohol. So what does that mean? Well we work with amazing craft distillers like all of you to support your success and growth goals. From social media training/consulting to video creation to feature articles or social media shout-outs and features. We do a variety of things to educate and entertain our ~10k craft alcohol enthusiast audience while helping spread awareness and interest in your distillery and brand. Think of it as an influencer meets a marketing agency...but only focused on craft alcohol. You'll definitely see us contributing quite a bit on the Marketing forum here but if you have any specific questions feel free to reach out directly to suzanne@thecraftycask.com or join our newsletter at http://bit.ly/joinTcc for marketing and social media tips/tricks and other helpful support as you get your distillery known to the world!
  13. We're planning an amazing craft alcohol exploration event for a non-profit animal rescue's fundraising gala and I still have a couple of spots open for craft producers to join us. Think of it like one of those big craft spirits festivals EXCEPT it's an audience small enough to actually talk to and convert and sell your brand to. With minimal competition since we're only having 8 distillers max. We're also programming content to actually force consumer learning and engagement throughout the night so it's almost impossible for someone to just come up take a sample and walk away. While this is a bigger event than usual we do events like this quite often - so if you're in the Bay Area and want opportunities (like a couple at The Palace Hotel!) to get in front of captive consumers who are pre-selected to be interested in craft alcohol leave your details below or email me at suzanne@thecraftycask.com. There's never any fee to particpate for distillers - just the cost of your own samples and time in return for brand building awareness and increased category interest.
  14. Calling all craft distilling leaders: Be part of the conversation and share your ideas on the art, business and science of craft spirits at the world's largest gathering of craft distillers! ........ ADI Conference & Vendor Expo March 18-21, 2019 in Denver, Colorado Submit Proposal Deadline to submit proposal: September 9, 2018
  15. until
    Calling all craft distilling leaders: Be part of the conversation and share your ideas on the art, business and science of craft spirits at the world's largest gathering of craft distillers! ........ ADI Conference & Vendor Expo March 18-21, 2019 in Denver, Colorado Submit Proposal Deadline to submit proposal: September 9, 2018
  16. Hello friends in craft We have a very limited number of advertising slots available in our soon-to-be-released mobile application. If you are interested, give us a shout at growth@microshiner.com cheers - cobey
  17. I own my own marketing communications company, aW Marketing, LLC. For nine years, we’ve been knocking clients’ socks off with smart, relevant marketing and communications for small and medium-sized companies as well as global brands. And our passion for great marketing means we challenge ourselves to make sure you’re getting the freshest, most-relevant creative thinking—without the large-agency invoice. Tradeshow video? Responsive web site? Radio campaign? PowerPoint? Brochure? We do them all, every day. Talk to us in person, on the phone or on email. Thanks, Jason. jason@awmarketing.net 585-802-2173
  18. DigiMarCon - The Premier Digital Marketing Conference Series Worldwide 2018 Calendar of Events has been released. Check out the calendar here - https://goo.gl/mQX1X6 UPCOMING 2018 EVENTS - DigiMarCon Cruise 2018 - https://digimarconcruise.com - April 22-29, 2018 (Orlando --> Caribbean) - DigiMarCon East 2018 - https://digimarconeast.com - May 10-11, 2018 (New York, NY) - DigiMarCon Canada 2018 - https://digimarconcanada.ca - May 17-18, 2018 (Toronto, ON) - DigiMarCon South 2018 - https://digimarconsouth.com - June 6-7, 2018 (Houston, TX) - DigiMarCon West 2018 - https://digimarconwest.com - June 13-14, 2018 (Los Angeles, CA) - DigiMarCon Midwest 2018 - https://digimarconmidwest.com - June 20-21, 2018 (Chicago, IL) - DigiMarCon Australia & NZ 2018 - https://digimarconaustralia.com - August 22-23, 2018 (Sydney) - DigiMarCon Europe & UK 2018 - https://digimarconeurope.com - September 5-6, 2018 (London, UK) - DigiMarCon Asia Pacific 2018 - https://digimarconapac.com - September 19-20, 2018 (Singapore) - DigiMarCon Middle East 2018 - https://digimarconmiddleeast.com - October 23-24, 2018 (Dubai, UAE) - DigiMarCon Africa 2018 - https://digimarconafrica.com - November 8-9, 2018 (Johannesburg) - DigiMarCon World 2018 - https://digimarconworld.com - November 27-29, 2018 (Online) DigiMarCon Conferences is your chance to ... - Hear from the most audacious and provocative speakers in the digital marketing industry. - Gain insight into emerging strategies, the latest innovative technologies, and best practices. - Network with thought leaders, build your network and collaborate with your peers. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, the DigiMarCon 2018 program has been specifically designed to help attendees develop their audience. Immerse yourself in topics such as digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more! Super Early Bird Rates - Save $300! Register today For more details visit https://digimarcon.com/events/
  19. Hi all, Currently working as a Master Distiller overlooking all operations in a rather big grain to glass distillery (vodka, gin, whisky, etc). I am looking for the right partner/investor to create 2 brands (to start with) as a distributor company. The point is to have no building and no equipment! I find there are already too many distilleries and some of them are struggling reaching ends but there is still a lot of room for new products so we might as well all work together. And plus I'm no fit to work between walls, I need to be out there talking to people and showing my product! I have 2 brands with a huge worldwide potential, have the bottlers on the East coast and West coast and all suppliers, all is left to do is the branding and finishing my recipes well under way. I have extended experience in entrepreneurship and in the spirit industry (sales, distilling, consulting ...) Maybe someone with cash and no time/knowledge or someone with experience in marketing strategies/sales/distribution or someone living on the East coast with plenty of time and sales skills... the most important thing to me is vision and passion. I'm looking to relocate to the US West coast but am in no rush and don't NEED a partner. I give myself 1 year to make the move but am open to speed up the process with the right partner! I'm a free spirited person with a big work ethic and very hardworking. I'm a Canadian citizen.
  20. We are super excited to announce the launch of our latest channel for content marketing, the audio podcast version of our 360 video YouTube webcast - Life, Distilled. Podcasts are huge right now, and there are few better places for connecting with millennial audiences. With the Life, Distilled podcast we have created a platform for introducing this important population to craft spirits and the small batch lifestyle, tapping into their desire to find and connect with brands that share their values. Please give it a listen, share it on social media, and let us know what you think. On iTunes: https://itunes.apple.com/us/podcast/life-distilled/id1312985660 On Stitcher: https://www.stitcher.com/podcast/microshiner/life-distilled/e/52215718?autoplay=true If you're interested in seeing (and hearing) your business and products discussed and promoted on the show, drop us a line at growth@microshiner.com Cheers, and thanks for listening!
  21. There seems to be a lot of opinion around this, so we thought we would open ourselves to your abuse. Perhaps this way our other posts can be consider on their own merit. Fire away.
  22. The alcohol beverage market is a closed system. In the US what this means is that that ~136.8 million people account for the ~211.6 billion dollars in alcoholic beverage sales each year. It is important to note that this number of drinkers has remained essentially unchanged for over 40 years, despite an onslaught of alcohol advertising. What that means if you are an alcohol beverage producer is this - you are stealing your customers from somewhere. The question is where. Now here, there are a number of options. If you are producer in a certain category, perhaps you are winning over some drinkers from another category - say beer to wine, or vodka to gin. But the switch we are most interested in is this one - commodity to craft. Surprising as this may seem to some, the person who determines what somebody is going to buy isn’t the guy who made it, or some marketing exec, or social media influencer, brand ambassador, bartender or distributor. The person who determines what alcoholic beverage they are going to ask for is, guess what, the consumer. So, in a closed system where success is measured by winning a consumer from someone else’s product over to your own, it comes down to one thing. The value proposition. One such value proposition is simple and straightforward - price. The top 10% of drinkers, or 14 million people, account for almost 75% of all alcohol consumption. They only care about one thing, and that is cost. If you are a craft producer, forget these people. They are not your customers. That leaves you 25% of the drinkers to fight over. Right now, craft spirits account for 3.8% of market. That means there are 21.2% more commodity drinkers available for you to win over to craft. In that conversation, what is your value proposition? If it’s that you make great spirits, then you are missing the point. All your competitors make great spirits, even the commodity ones. Especially the commodity ones. They make better spirits and a larger variety of expressions too. You can’t win anyone over with that value proposition, because they can make them cheaper too. Your value proposition is that you are craft. And micro. And local. These are all qualifiers that set you apart. They are conditional terms a consumer can use when asking for a product, and they simply cannot be met by a commodity brand. If we can get 1% more people asking for craft at the bar, restaurant, and liquor store, that is 1% more sales for every craft producer in the market. How do we do that? Through content marketing that communicates the value proposition of craft.
  23. To Whom It May Concern: My name is Nate Thompson. I recently finished an MBA program at the University of Southern California. My long-term career goal is to open my own distillery. In the meantime, I am looking for an opportunity to work full-time as a production operator and work toward becoming an operations manager to further hone my skillset and continue my education in the industry. My experience in spirits to date includes a work-study exchange with Hakkaisan Sake Brewery in Niigata, Japan, where my team reviewed the company’s struggling U.S. strategy, ultimately encouraging them to break ties with their current distributor, target fine-dining on-premise accounts, and invest heavily in exporting their shochu portfolio. I then worked for Castle Brands in New York as a summer intern, ostensibly acting as the assistant brand manager for Knappogue Castle and Jefferson’s Bourbon. I primarily worked to create a long-term brand plan for Knappogue 1951, retarget on-premise accounts, establish a sales incentive program, and pitch unorthodox marketing events. Following graduation from USC, I spent several weeks as a production intern at Smooth Ambler Spirits and PA Pure Distilleries to compliment several years of experience as a hobbyist. I have also recently started taking courses in thermodynamics, microbiology, and process mecahnics. Coupled with my graduate coursework and experience as a data analyst, I can assist with everything from mash cooks to sales reporting. Please take a look at my resume attached, and feel free to reach me at the contact info below if you have any questions. I am temporarily living in Portland, Maine, but willing to relocate. Thank you very much for your time and consideration. Sincerely, Nate Thompson natekthompson@gmail.com M: (207) 669-2687 Thompson Resume 10-6-2017.docx
  24. You are a total spirits sales badass. You're a strategist, with experience moving selling at a national level in closed and open states. You're comfortable managing a team and want to help a brand go from moderate sales to over the moon sales, without sacrificing values. You've had some great learning opportunities in the past but perhaps haven't found the company that allows you to spread your wings the way you want to. You also like floating rivers, making time for shenanigans and know that the best way to live a life is to create that balance between working hard and playing hard. We're a distillery with great products, a great production team, an excellent team of sales personnel and an ability to produce our own distilled products on a high volume basis. We're the largest distillery in the great State of Montana and we're looking to grow the success we've seen here and in other markets. We're looking for someone who wants to live in Montana, manage the sales and marketing objectives and grow our sales with strong attention to strategy development as well as execution. Someone who understands the balance between quality relationships and quantity of cases moved. This isn't a seat of the pants kind of operation. This is a darn fine business with a history of success. If we align on values: community, passion for Montana and the belief that a rising tide lifts all ships, then you should reach out to us about the opportunity to align forces. The position will be open until it's filled. Compensation will be part salary, part commission, DOE. Medical Insurance, PTO, 401(k) and more. Please submit a resume and references to work@headframespirits.com 2017 Job Description Sales & Marketing Manager For Publication.pdf
  25. I'm considering adding artwork to our next order of cases. Do you have art work on yours? If so, have you found artwork to help sell more product? Lastly, I design my own stuff and I'm curious if others do too or if most hire it out? Thanks! -Scott
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