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I recently introduced myself to this forum as a nascent distiller and a full-time marketer and offered an invitation to discuss marketing plans with forum members. The response has been great and I'm helping to develop some plans of action. I'm wondering if some of you in the "older guard" would be willing to offer stories of what works/what flops with regard to marketing your product lines and your distilleries. I'm not asking for trade secrets or anything here, just an overview of marketing ideas that have proven successful for you. And a few war stories might help to pepper the mix... I also understand, all too well, that what works for one business may not work for another. I've read the threads, with some amusement, about promotional giveaways such as branded golf balls that some see as a great branding vehicle while others see them as a complete waste of time and resources. Let me reiterate, I'm not trying to "borrow" secrets. I'm hoping this thread can become a teaching tool for those in the early phases of developing a marketing plan, saving them time and money on wasted or misguided efforts. I'm also hoping, of course, that I can save my clients the same. Carl