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Frequency of label redesigns


hiredguns

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I'm curious...

How often do distilleries redesign their products' labels? (I'm talking about major redesigns here... not just minor tweaks.)

In the case of products sold in boxes (like whiskies), my question would extend to the design of the boxes.

If you've been through a packaging redesign, what sort of results did you see from it?

Cheers!

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