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Showing content with the highest reputation on 06/10/2016 in all areas

  1. 1 point
    We have found tours to be helpful and are trying to keep growing that aspect of our business. I don't think I would want to make that the main focus of our sales as its not always easy to keep growing the number of tour takers. I dont have any solid numbers on how much our tour visitors spend but here are a few observations. Small parties of two or four that come to your location because they have heard of you and are excited to visit, or they are regular craft brewery/craft distillery visitors, or foodies in general will buy bottles. (perhaps one bottle sold per 3 visitors) They have multiple drinks and leave with bottles. Anyone who drives to your distillery on their own will be the best visitors/tour takers. Bachelor party type tours, or group tours that arrive in a limo, mini-buss, etc. (typically 10-15 people) will all get at least one drink at the bar. If they have other locations to visit as part of their tour then they are done after that first drink. You might sell one bottle to the one person in that group who randomly likes to make cocktails at home. 30-45 person bus group tours filled with an older crowd will take the tour, not drink, and not buy bottles. The last bus group tour I gave I sold exactly one $15 t-shirt.
  2. 1 point
    Hi everybody, I wanted to let everyone know about a new site we launched this week that you might find useful. It's a fully searchable, all-online resource directory for our industry called DistillersBook.com. We've got over 700 different listings from 48 different categories, and each listing has all the information you need. Companies are now coming to the site to claim their listing and to upload new photos, special offers, etc., so check back often for new content. If anyone has any questions regarding the site or how they can get involved don't hesitate to contact me. Thanks! Rockwell Rutter rockwell@distilleryuniversity.com (509) 999-1244
  3. 1 point
    Some pics of the iStill 2000 NextGen ...