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Showing content with the highest reputation since 11/12/2019 in all areas

  1. 0 points
    All i went with the professional grade housing after talking to Michael of TCW. i got the 30" but am using my 10" filters i used on enolmaster on it. it works better than that italian piece of $h!t Call michael i never met anyone that know so much about filtration, trust me all my filtering needs he is on speed dial thanks Michael and TCW
  2. 0 points
    The million dollar question! This is always a tough one because there are so many variables as others have mentioned and there's really no one size fits all. My best advice is to really sit down and plan out your marketing objectives and associated activities to reach those objectives. Just like you would with any other business goals. That's the only way to get an even remotely realistic number. We have two free resources related to this kind of work (scroll about half-way down the page for access) from our Craft Alcohol Marketing Bootcamp bonus content that can help you think through this. You won't have the background course content for the full context and guidance without taking the courses, but the downloads have clear instructions to help you make some headway on your own if you have at least some understanding of marketing. One is a Marketing Budget Planning Exercise (with instructions for how to do it at a conceptual level if you're not quite at the stage to put hard numbers down just yet) and the other is a Paid Marketing Tactics Overview and Campaign Planner. There are some general guidelines out there that for businesses 5 years or younger you should plan to spend 12-20% of your revenue (goals) on marketing and for businesses over 5 years old (assuming your hitting your revenue goals and are on track), plan to spend 5-15% of revenue. But I'm still a strong proponent of sitting down and doing the work for your business objectives vs. just using some random rule of thumb...especially since those are still pretty broad ranges. One other tip. I always encourage craft makers to create their ideal marketing budget first - the one that would help you hit your goals the most effectively and on time - and then layer on reality after that to rightsize it. Starting from a scarcity mindset doesn't allow you to see the opportunities and growth potential you may be missing by not finding creative ways to invest more heavily where it makes sense. I'm not saying go crazy with a dream marketing budget...but do the "really, really, what would it take to hit these goals in the timeline I've lain out" budget. Then figure out how to fit it back into your reality, make tradeoffs with other resource investment areas where it makes sense, and then go back and adjust your goals/timeline with your newfound understanding of how underfunded your marketing will have to be, if that's the case. Hope some of this is helpful! This is just some of that foundational work that takes some real dedicated time and brain power to do right, but it will pay off for years to come and minimize marketing waste if you do it early and revisit it often. Suzanne
  3. 0 points
    Some states have set it up so that the re-sellers pay more. North Carolina is a good example...control state, everything goes through the state package store. Bars and restaurants pay a HIGHER price for spirits, per bottle, than the consumer. I understand the idea of putting the tax burden on those who profit the most, but it drives the cost of a cocktail into the $8-15 range for a premium drink, and consumers tend to drink at home. OTOH, some states stipulate that EVERYONE pays the same price, and even regulate pricing and constitution of mixed drinks! Because the craft beer industry has been so effective at lobbying for themselves over the past decade, we've ended up with a double-standard (and sometimes a triple-standard in wine-protection country) with regards to how pricing and distribution is regulated. The system, overall, favors larger, multi-state distributors who can afford local representation. If we, as crafty distillers, want to level the playing field (do we?) then it's going to take some dollars to re-define things. And a lot of organizing and lobbying. Personally, I think that pricing should be level across the board to consumers and re-sellers (since they are paying for whatever attracts people, other than booze, and staffing, and...) but I'd like the flexibility to adjust my prices demographically...instead of pan-state. I'd also be happy to see more adjusting based on demand in control states, so that the market drives the price, rather than the opposite
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