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About tbagnulo

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  1. Basic Amaro recipes

    @whiskeytango On a large scale (Jager, Fernet Branca, Campari, etc) most are a combination of maceration and extracts in a sourced neutral spirit, followed by filtration, resting in very large barrels (not aging), sweetening and coloring for consistency. Many european herbal liqueurs run the entire color spectrum from light yellow to amber to dark purple. The variance in process and flavor is part of the fun.
  2. Congrats Old385. If you need any help on your marketing/sales planning, feel free to reach out. I live in SC and am quite familiar with the landscape in GA, having worked with several distilleries in that great state. I"m also a GA native, so I know a bit about the "quirks" of the booze industry. Feel free to say hi and good luck!
  3. Who pays for liquor store shelf space?

    Unlike most CPG industries, paying for shelf space (slotting fees) is forbidden in bev alcohol. This also goes for cocktail menus, tap handles, visibility, etc... It happens, and there are plenty of ways to do it (distributor, supplier, agency, card swipe, etc), but it is highly illegal regardless of who is doing it. If you find yourself in this situation, move on to the next retailer. Every year someone gets a massive fine and the TTB doesn't care if you're craft or global.
  4. Broker compensation

    Dave, Generally speaking brokers charge anywhere from 10% - 15% FOB on depletions. Many will also charge a base fee in the initial 6-9 months, in order to have some $ coming in as they build the brand. Hope this helps. TB
  5. Howdy SRT6. There are a few of us having fun with craft spirits, here in The Lowcountry. I'm based in HHI, so if you ever want to connect, feel free to drop a line. And good luck in your journey. Cheers!
  6. Odin on Gin

    Interesting and helpful. Thanks for the post. Good to see how others approach things.
  7. Lenny, Thanks for the tip. I was able to try Bullseye as a FB app add-on and it works great. Very easy and intuitive. I'm in the "free trial" phase and there is no telling what the actual cost will be, but so far, so good. Thanks again! TB
  8. Hey guys. Just jumping in here. Does anyone know of an add-on or app for Facebook, that generates and "where to buy" function? Thanks all, TB
  9. Transport directly to nonprofit event?

    I agree with Scrounge. I've done plenty of non-profit events for big brands in CA, but the product is generally delivered by the distributor. Definitely check with the local ABC folks, as California is one of the trickiest markets when it comes to liquor marketing.
  10. Intro from Ohio

    Welcome to the group Mike...and best of luck with your distilling efforts!
  11. Hello from Tasmania.

    Jay, Just a quick note to say welcome and good luck! Sounds like you are doming some fun things down there and you are lucky enough to do it in an amazing part of the world. Looking forward to hearing how things go with your distilling efforts!
  12. Just getting started!

    Matt, I'll be up spending time with you guys in a few weeks...looking forward to seeing you guys...and good luck! TB
  13. Hey Richard, Even with a good distributor and/or broker (they aren't all evil) you're going to need a decent sales and marketing plan. Ole Smokey was (is) funded by a large capital group, so they have lots of money to spend. You can get the job done, if you want to get out and beat the street. Let me know if you want to connect and discuss how I may be able to help. Drop me an e-mail at tony@b-33.net if you want to chat. And good luck!!! TB
  14. Awesome! Another great distillery opening in the South....good luck from the Other Carolina! Can't wait to visit. Cheers! TB
  15. Hello from the Firewater Network

    Cool! If you ever want to talk to someone from the marketing/sales side of the craft movement, let me know...and good luck!