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Everything posted by tbagnulo

  1. tbagnulo

    Advice on where to hire Sales Reps

    Depending on your market, you may have some luck with bevforce.com. Indeed is fine, but you'll get a lot of people outside of the industry. In my experience, the best people come from personal contacts and networks. Don't be afraid to reach out to people who aren't looking for work. Most of the best people already have jobs. Also look at bar managers and retail store clerks, particularly those who have purchasing experience. And make sure you have a thorough understanding of their role (i.e. sales v marketing, will they manage distributors or coordinate self distribution). Also take into account the tools you will give them (budgests, travel, mileage, POS tools, discretionary activatiion dollars, etc). You can't someone out there empty handed... Hope this helps...and good luck with your search!
  2. tbagnulo

    Bulk Juniper

    https://www.herbco.com/ They usually have large quantities, good prices and consistent quality.
  3. tbagnulo

    Basic Amaro recipes

    @whiskeytango On a large scale (Jager, Fernet Branca, Campari, etc) most are a combination of maceration and extracts in a sourced neutral spirit, followed by filtration, resting in very large barrels (not aging), sweetening and coloring for consistency. Many european herbal liqueurs run the entire color spectrum from light yellow to amber to dark purple. The variance in process and flavor is part of the fun.
  4. Congrats Old385. If you need any help on your marketing/sales planning, feel free to reach out. I live in SC and am quite familiar with the landscape in GA, having worked with several distilleries in that great state. I"m also a GA native, so I know a bit about the "quirks" of the booze industry. Feel free to say hi and good luck!
  5. tbagnulo

    Who pays for liquor store shelf space?

    Unlike most CPG industries, paying for shelf space (slotting fees) is forbidden in bev alcohol. This also goes for cocktail menus, tap handles, visibility, etc... It happens, and there are plenty of ways to do it (distributor, supplier, agency, card swipe, etc), but it is highly illegal regardless of who is doing it. If you find yourself in this situation, move on to the next retailer. Every year someone gets a massive fine and the TTB doesn't care if you're craft or global.
  6. tbagnulo

    Broker compensation

    Dave, Generally speaking brokers charge anywhere from 10% - 15% FOB on depletions. Many will also charge a base fee in the initial 6-9 months, in order to have some $ coming in as they build the brand. Hope this helps. TB
  7. Howdy SRT6. There are a few of us having fun with craft spirits, here in The Lowcountry. I'm based in HHI, so if you ever want to connect, feel free to drop a line. And good luck in your journey. Cheers!
  8. tbagnulo

    Odin on Gin

    Interesting and helpful. Thanks for the post. Good to see how others approach things.
  9. Lenny, Thanks for the tip. I was able to try Bullseye as a FB app add-on and it works great. Very easy and intuitive. I'm in the "free trial" phase and there is no telling what the actual cost will be, but so far, so good. Thanks again! TB
  10. Hey guys. Just jumping in here. Does anyone know of an add-on or app for Facebook, that generates and "where to buy" function? Thanks all, TB
  11. tbagnulo

    Transport directly to nonprofit event?

    I agree with Scrounge. I've done plenty of non-profit events for big brands in CA, but the product is generally delivered by the distributor. Definitely check with the local ABC folks, as California is one of the trickiest markets when it comes to liquor marketing.
  12. tbagnulo

    Intro from Ohio

    Welcome to the group Mike...and best of luck with your distilling efforts!
  13. tbagnulo

    Hello from Tasmania.

    Jay, Just a quick note to say welcome and good luck! Sounds like you are doming some fun things down there and you are lucky enough to do it in an amazing part of the world. Looking forward to hearing how things go with your distilling efforts!
  14. tbagnulo

    Just getting started!

    Matt, I'll be up spending time with you guys in a few weeks...looking forward to seeing you guys...and good luck! TB
  15. Hey Richard, Even with a good distributor and/or broker (they aren't all evil) you're going to need a decent sales and marketing plan. Ole Smokey was (is) funded by a large capital group, so they have lots of money to spend. You can get the job done, if you want to get out and beat the street. Let me know if you want to connect and discuss how I may be able to help. Drop me an e-mail at tony@b-33.net if you want to chat. And good luck!!! TB
  16. Hey all, How are you? Just wanted to say hi and introduce myself. I am a veteran Spirits Marketer based in the SC Lowcountry and I am looking for project, part time or consultant work. My areas of expertise are all focused in building your brand in key accounts and are as follows: Brand development Creative services Brand activation planning and budgeting. Brand Representation and Ambassadorship On/Off Premise Engagement Sales Support Experiential Programming Trade Advocacy and Engagement I can work on a part time, project or consultant basis, so please don't hesitate to say hi and introduce yourself. And best of luck to you all. Cheers! Tony Bagnulo
  17. Awesome! Another great distillery opening in the South....good luck from the Other Carolina! Can't wait to visit. Cheers! TB
  18. tbagnulo

    Hello from the Firewater Network

    Cool! If you ever want to talk to someone from the marketing/sales side of the craft movement, let me know...and good luck!
  19. Awesome! Tampa is a great town and a great place to make and sell some booze....good luck!
  20. Awesome. Welcome and greetings from the OTHER Carolina. Good luck with everything...if you need help with marketing and whatnot, feel free to drop a line. Hope to be up that way visiting soon! Cheers, TB
  21. tbagnulo

    Product Ambassador

    Hey all. Looks like this post is a bit old, but I have some experience in hiring spirits Brand Ambs/Sales guys. (in full disclosure, I'm a marketer/sales guy...I don't own a distillery). First, it might be good to distinguish between the 2. A brand ambassador is a marketing extension, sometimes with commercial objectives. They generally are reflective of your brand and focus more on marketing goals (events, tastings, dinners, pushing visibility) with a secondary objective of pushing business through commercial objectives (menus, visibility, case sales, etc). A sales person is the inverse. It is a fine line, but when hiring someone, I think it's important to note what the expectations and objectives are out of the gate. If you don't have a ton of money to hire a sales guy, you can build something based purely on incentives (case and accomplishing specific marketing objectives). Obviously you'll want a very small base to keep them engaged, but you can have incentives for menus, visibility, features, etc.). And whether you go with a sales guy or an Ambassador, you have to hire someone who will be reflective of your brand, your culture and who will love the brand as much as you...finding this is the toughest part. And when putting them out there, don't send them out bare handed. You've got to invest in tools and programs to support accounts and drive consumer pull. Anyone can get out and push cases on an account...the art is to get the account to push it for you and to get consumers to want it before the walk in the door. Hope this helps...and happy selling! TB
  22. tbagnulo

    Howdy from the SC Lowcountry

    Thanks Mike! We have some amazing things happening here in SC and around the south. It's an exciting time for sure. Best of luck to you as well, Tony B
  23. Hey folks. Hope all is well. Just checking in from the Low Country. Just here to offer help with any marketing, branding, sales or route to market planning needs. Proud to be able to work with some great Craft Distillers...and best of luck to all!
  24. just looking to engage and learn...