We are a start up distillery that is partnered with a local tour company that pushes a very large number of people through various tours each year. We are therefore implementing what I call the tour-centric model. In other words, we are not [at least initially] attempting to crack the distribution nut. We plan to drive consumers to our location. Moreover, our tour isn't just of our distillery but rather a broader approach including history, education of spirits and a lot about our city. I say all of this to ask a simple question, namely once you get people in the door, how often do they buy product and how much product do they buy? Also, how much merchandise do they buy?
Also, anyone operating this model who would be willing to discuss the model please message me.