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Town_Crier_Copywriting

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  1. Glad to hear it! Web optimization is huge -- I have a client who recently asked me about helping run a FB ad campaign, and I insisted he update his website first. No point in driving traffic to a site that people ditch after a click or two.
  2. Hey there, I'd like to second the advice from Brothers Vilgalys. Put more simply, use Facebook if you like Facebook. Check in once a day but not more than that. If you don't like using social media then you won't get any benefit from it! There are lots of other services out there whose user base may suit you. For flowers, check out Instagram and Pinterest. For liquor, think about investing in email marketing instead. Make sure that your social media is well integrated with the rest of your marketing and promotions; it only makes sense as a piece of a marketing plan, not as a marketing plan unto itself. Good luck! -Wes
  3. Hello ADI community, I'm Wes Andrews, logged in here under my business name: Town Crier Copywriting. I'm a freelance writer and communications guy. I write the company blog for Trysk Print Solutions (trysk.com/blog). When I heard about this online forum, I thought it might be a good resource to solicit story ideas and comments. Don't worry, I won't be spamming you with blog posts, I'm here to learn more about distilling and to generate material. For example: This month we'll be writing about the recent boom in bourbon production. Has your distillery recently decided to make bourbon, or more bourbon? What's driving your decision-making? If you'd like to be quoted in our upcoming post, please leave a comment here! Or we can arrange a Skype interview if you'd like to chat in more detail. Thanks! -Wes Andrews towncriercopywriting.com
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