Well, you got me. Yes, I run an I.T. consulting firm. Yes, I am interested in the distilling industry. It's not a huge mystery. My interest is in developing a site that helps the distilling community focus and interact. It seemed to me that the community was lacking good places to meet and interact, read news, etc. ADI forum is certainly a good site. My goal is to combined reference material, original articles, summaries of other news articles and a blogging forum. We do not do blind RSS aggregation. I have no interest in 'poaching' content as you put it. Burning Still is a one stop source for distilling news with summaries, links and original content. In addition we focus on providing good online tools to distillers. We're working on a job board module among other things. Yes, this is a very young site. But, we do have a substantial stream of regular visitors and a number of distilleries registered.
I'm happy to answer whatever question you may have. Really, there is no dark conspiracy.
Burning Still