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microshiner

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About microshiner

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  1. @38° - we would be open to this if it was all traceable and all businesses were independently owned and participants in the certification system. The reason we include mash and fermentation is because we seek to incentivize shortened supply chains. Our goal is transparency and accountability that ensures capital is flowing to those businesses that are truly operating in a distributed and localized fashion and/or whatever value proposition that particular consumer is seeking to support. The scheme you are describing falls within those guidelines. Would love to discuss further!
  2. @JustAndy - we could not agree more. Without a means to validate, certification is worthless. Our system places the ability to instantaneously validate right into the hands of the consumer.
  3. @cornelius_b - we are in the process of doing just that. We have sought to partner on this initiative with both ADI and ACSA, to no avail, so we aim to move forward on our own. As demonstrated by this thread, there is a significant vested interest within both of those bodies to not pursue transparency, certification, and supply chain validation measures. Since we feel this is of critical import to the future of micro-distilling, we are working toward a certification program that will allow consumers to track and validate the supply chain, production method, and carbon footprint of their craft spirits using our Microfinder app. Currently, our criteria for a "micro-distilled" spirit is: Less than 10000 cases produced and sold annually Mashed, fermented, and distilled on premise Locally and independently owned To learn more, please drop us a line at info@microshiner.com cheers!
  4. @LaChascona - visit us at Microshiner.com and let us know what you think. Cheers!
  5. Hello all I wanted to clear up a little confusion about our recent fundraising effort on Kickstarter that was brought to my attention by one of your fellow distillers. We are not charging distilleries to be in the app, which is why we did a Kickstarter. It was a fundraising campaign to enhance our ability to add distilleries that are not currently in the app, something we cannot currently do in a cost-effective way. Because, as this distiller told us in an email, the app is more valuable to any one distillery if it contains all of the other distilleries ("to be truly useful TO THE CONSUMER it must list almost all the microdistilleries" is what he actually said, and we agree), we feel every craft distillery has a vested interest in seeing the app improved, which is why we looked to you all to fund this enhancement through a Kickstarter campaign. It is similar to how many distilleries turn to patrons to fund their early efforts through membership clubs and whiskey barrel pre-sales, raising capital from the community who has the most to gain from their success. As we agree that the app is more useful the more distilleries it contains (network effects), we have purposefully avoided the "pay-to-play" route. Our hope is with this better understanding of our intentions, we will see a much more significant response to our next crowdfunding campaign.
  6. @LuckyTiger We recently ran a Kickstarter campaign to fund the necessary enchancements to add new distilleries but unfortunately fell short of our goal. We are looking forward to revisiting it soon, so shoot us an email and get on the mailing list. We'd love to hear more about your distillery. cheers!
  7. We are excited to tell you how you can ensure your distillery and spirits are properly listed in the MicroFinder app. MicroFinder is the world's only location-based mobile app for discovering craft spirits and finding micro-distilleries. Make sure that your distillery and spirits are listed with a pledge to our Kickstarter campaign! https://www.kickstarter.com/projects/microshiner/microfinder-find-micro-distilleries-discover-craft?ref=project_build# Become a backer today!
  8. Thanks for the feedback @Thatch! Some of it has to do with map extent. It will only show distilleries within 100km of the user location (i.e. map center), and there is some nuance to that when you zoom out and/or move around from the default view. We will continue to investigate. Thanks again for helping us improve !
  9. Hello Thatch! Currently, we use the ADI/ACSA criterion to qualify the distilleries and spirits on our platform. We're not certain why you are only seeing two in the State of Ohio, as there are appears to be 5 or more, including Indian Creek, Buckeye, and Mill Street, but thanks for bringing it to our attention. Can you share a screenshot? We will look into it! Please note that not every distillery or spirit that meets the criteria has yet been added to our database. cheers!
  10. We are thrilled to announce that our mobile app is now available for download in the Google Play and Apple App stores! https://itunes.apple.com/us/app/microfinder-by-microshiner/id1384291726?ls=1&mt=8 https://play.google.com/store/apps/details?id=com.microshiner With the MicroFinder app from MicroShiner, users can find nearby micro-distilleries based on their current location, find reviews, hours of operation, and directions, and save their favorites to their profile using the My Bar function. Users can also search our database of craft spirits by spirit type, rating, and price, rate spirits themselves, save their favorites to My Bar, and order spirits online where available. We couldn't be more excited to be providing this valuable tool for discovering craft spirits and creating this new route to market. Please contact us with any questions at growth@microshiner.com
  11. With Ezra's being acquired and the resulting hiatus, Binny's and Ace's Independent are the two largest online retailers still fulfilling to large portions of the US. There are numerous other smaller operations, depending on what market you are seeking to target. Once you have found one, please let us know so we can add it to your cart in our app (if you're on it). If you need some help, drop us a line. https://www.microshiner.com/download-mobile-app
  12. You've put your heart and soul into your spirits, and they are amazing. Let's make sure they look that way too. You never get a second chance to make a first impression, and in today's image and video focused world, having high quality images of your product is more important than ever. An investment in professional photographs of your core product line for your website, marketing materials, and online presence will pay dividends well beyond their cost. MicroShiner is a full service media production company dedicated to serving the craft spirit community. And where others can only provide deliverables, when you work with us, you have access to the value-added benefits of seeing your products promoted on our platform. Already have photos and videos of your bottles and cocktails? Drop us a line and let's talk about making them a part of our #DrinkBetter and #DailyPour social media campaigns! Our RSS feed has over 1500 subscribers, which is more people than the number of times that "craft spirits" is searched for on Google in a month. MicroShiner - Media Services.pdf
  13. Really impressed to see the Brewers Association come out and say this. Thought we would share. https://www.brewbound.com/news/brewers-association-new-brewers-set-realistic-growth-expectations Setting a ceiling for scale and reverse-engineering your business model from there is paramount to success in the craft space. As they say, micro is the growth engine of craft.
  14. I was sad to see the recent news about the closing of Cooper River Distillers. Here is a link for those who haven't seen it: https://www.courierpostonline.com/story/news/2018/04/04/cooper-river-distillers-announce-closing/485693002/ While the experience at Cooper River is wholly their own, and I don't pretend to speak for it, I do believe that it is emblematic of two tendencies in the space that put a lot of craft distillers at risk of a similar fate. No matter what the business, there is a sweet spot between what the fixed and marginal costs are to operate and the amount of the market you can reasonably expect to capture. I haven't done the math to know exactly what that is for craft distilling, but I know it exists. I also know that if that percentage of market isn't big enough to cover your amortized startup costs, well ... you either started too big or you aren't putting the appropriate focus on marketing. My opinion is, when it comes to craft distilling, oftentimes it's both. My motivation for pointing this out is driven entirely by self-interest: I operate a content marketing platform for craft spirits. But I also sincerely want to see every one of these small producers succeed, because I believe their continued viability is tantamount to the future of civilization. I don't presume to tell them their business, but rather share some insights from a great deal of time spent looking at it from another perspective. "I would've liked to see things grow bigger, but at the scale we're at, it's not easy," said James Yoakum (distiller at Cooper River). "Growing (production) to the next level would have meant millions of dollars that we just couldn't find." In craft, the decision of what scale you are going to attain has to be determined at the onset. It is a function of the market you can reasonably expect to capture - in other words, the local one. Every decision about the business follows from this initial determination. The capital required to start a distillery is significant, much greater than that for beer, on par with planting a vineyard. To premise that initial investment on an assumption that the enterprise will capture anything more than the local market, more often than not, is to expose a fundamental flaw in the business plan. Why? Because the core customer of a micro-distillery doesn't care about craft, they care about local. If they wanted "craft", as in other than local, they would buy commodity. Which is why you see so many former Bud and Jim Beam drinkers flocking to such "craft" brands as Samual Adams and Bulleit. But you don't see craft drinkers asking for them. No, those drinkers are asking for local. Or at least micro. Which leads us to the next tendency, which is to under-invest in marketing; specifically, in content marketing that encourages consumers to ask for local, wherever they might be. Anyone who would drink a craft product wants to only drink craft products. But when they find themselves staring at the backbar in a crowded tavern, searching frantically for the labels they would love to try but can't find while the bartender glares at them impatiently, they default to Tito's. The entire difference? Content marketing that encourages them to ask "what do you have that's local?" So how much money has gone into a collaborative content marketing campaign to that end, knowing that, if only 1% more commodity drinkers did "ask for local" then every micro distiller would see a 1% increase in sales? Exactly zero. Now obviously I can't say whether having this knowledge would have saved Cooper River. Most likely not. But I do know that it is key to ensuring the future success of the micro-distilling industry as a whole.
  15. Hello friends in craft We have a very limited number of advertising slots available in our soon-to-be-released mobile application. If you are interested, give us a shout at growth@microshiner.com cheers - cobey
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