I'm always a little hesitant to lay out the full story, but I'll add a little color commentary!
I'm a marketing executive (please don't hold it against me) that has been a whiskey drinker since the day I turned 21, and certainly not before... I stumbled upon a source of barley that's both good for whiskey and good for the farmers that grow it, but not immensely profitable. So I built out the concept for a whiskey brand that partners with growers, malts its own barley, and produces whiskeys that give back to the farms they're grown on.
As I mentioned, I'm not a distiller, so while I understand the basic chemistry involved, we haven't created any product yet. I'm currently in the process of raising capital and laying the groundwork, and my hope is that I can meet some great people who are interested enough in getting involved that they may want to chat!