- Large tourist destination: Skiing in the winter, hiking/biking/fishing/camping in the summer, hunting in the fall. Only times we don't see tourists are in the shoulder seasons (April/early May/October/November).
- Producing only whiskey and some rum, and have first whiskey release at 1.5 years. This would be attached to a brewery so beer would pay the bills while whiskey and rum ages. There will be a cocktail program. We can also self distribute locally and beyond in our state.
- Competition: 2 breweries locally, 1 other distillery (I happen to be the head distiller here). I obviously know how many cases a year we produce, but we've been around for 12 years. I was mainly looking for some average data to add to my business plan for starting numbers.
- Marketing: Will be fairly aggressive at least locally, good portion of our budget will go to this.
Location: about 6 miles outside of downtown, but in an area thats building its own commercial district with current thriving businesses. Lots of old time tourists and locals alike coming here to get away from the July/August tourism madness down the road.
I understand we could sell it all or sell none, I'm not that dense, I just wanted to know if all the pieces line up, is 500-1000 cases in the first year of release a fair number? I see two people posted 150 cases year 1 and 500 for another.