Duracell

It seems that switching the wax seal from red to blue or allowing customers to create their own seal, resulting in the trademark being disfigured, qualifies them to trademark all wax sealing under the same ruling and therefore prevent anyone else from sealing any liquor bottles with wax, or all alcoholic bottles for that matter. Of course, that's an extrapolation to the point of being silly but that's the slippery slope of a court ruling of this nature. Whats next, JW suing so no one else can use a square bottle... " The company occasionally will make a wax seal of a different color, such as its recent promotion raising money for a charity with University of Kentucky basketball coach John Calipari . In that case, Maker's Mark produced a limited number of bottles with a blue wax seal. Along with the advertising campaigns, Maker's Mark uses onsite dipping stations that allow customers to make their own wax seals on bottles"