I am writing a business plan and am now looking at the market research part nationally. I was wondering if anyone has purchased a market research report from reportlinker.com
Cost is $495.00, Currently, I am setting up a market research study locally but hard to do nationally.
Just curious as to its legitimacy.
The summary states:
This databook provides key data and information on the spirits market. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods up to 2014.
*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy.
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the spirits market, including company overview, key facts and business description
Highlights
The market for spirits has increased at a compound annual growth rate of 1.9% between 2004 and 2009.
The whisk(e)y category led the spirits market, accounting for a share of 35.4%.
Leading players in spirits market include Diageo plc, Pernod Ricard and Bacardi Limited.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the spirits market.
*Design effective marketing and sales strategies by identifying key market categories and segments.
*Identify key players within the market to plan lucrative M&A, partnerships and agreements.
Any thoughts would be greatly appreciated.
Thanks
Terry