Totally agree, For aged spirits it’s more of a cash flow thing due to the lag of production to final sale of the product. To offset the cash flow we decided to develop a line extension of special barrel projects that sell at $129.00 - $189.00 per bottle that are released quarterly for the past year and are available only at the distillery. These sell through in 5-10 days and increase our net per bottle profit $4.38 per bottle without increasing prices. With all that said the second / third quarter of 2023 we are going to need to increase bottle prices 14% unless the forecasted (by some) deflationary period comes to a realization. Cash is king but cash flow keeps you in business.