NortherPacificMP

Everything that Eli brought up is spot on, but since my day job is in online marketing thought I'd make a few more suggestions. After the first page the next most popular page on most sites is the About Us page. Make sure your navigation is easily visible and simple. Surprised how many distiller website do not highlight their products on the first page. A lot choose to highlight their history and the story of the brand instead of the actual product their selling. If you cant highlight all your products, at least have the top 3 on the main page. I'd wager most people are more interested in learning about the product first, then learning more via the About page. Photos are critical. Need proof? Just look at how apple.com does it. Eli is right about social media getting more traffic than the site. Remember that the goal of a websitel is to provide information and add legitimacy to the brand, actual outreach and engagement is via fbook, twitter, etc.. These points sorta go beyond metrics, but thought they may be helpful.