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Found 4 results

  1. Hello to the community. My name is Steve Raye and I'm president of Bevology, Inc., and Bevology Imports LLC in Simsbury, CT. I have been in the industry for 30 years beginning as brand manager on Smirnoff at then-Heublein/now-Diageo. I had then founded and managed a marketing/pr/ad agency specializing in the trade side of the spirits and wine business managing U.S. brand introductions for products categories including Pisco, Singani, Rum, Vodka, Brandy, Tequila, Whisk(e)y and vodka. I've just published a new book titled How to Get U.S. Market-Ready. I wrote the book as a primer for everyone in the wine and spirits business, domestic and imported, to make it easier to understand how to navigate the complexities of the Three-Tier System. It's packed with practical advice, proprietary tools and examples of creative, non-traditional solutions for distribution and promotion. There's also a useful glossary, and I'm hearing from early readers that that is the most valuable bit of content in the book. Also included are "pull back the curtain" worksheets and workshops on understanding price structures, how to use data to make smart decisions on choice of roll-out markets. The book is available now on Amazon.com in Tablet and Kindle for PC and Kindle Fire formats. The print version in the U.S. should be available by the end of January. It will be sold directly through the website www.GetUSMarketReady.com and via Amazon. We're offering a promotion right now of a free copy of the first chapter to anyone who registers on the site. I was unsure whether it was appropriate to include a commercial message in the forum, but as I read through the coversations, that's exactly what the forum...and my book... is about: Sharing ideas, solutions and strategies for distillers to have a better chance at overall success. So I thought I would start off with a straightforward statement of why I joined ADI forums, and see where the conversation takes me. So thanks for letting me join and I look forward to being able to contribute to the dialog. Best regards, Steve
  2. Looking for feedback from Virginia distilleries. Since Virginia owns us lock stock and barrel for distribution in VA, what has been your experience with distributors for out of state distribution? Any words of wisdom?
  3. 10 minute interview with Tito Beveridge from this year's WAWS convention, conducted by Kit Codik of liquor.com Aside from how Tito makes what he makes, the system he sells his product through is identical to what all of us will experience one day. The broker-distributor tier is probably the most underestimated hurdle new distillers will face. After minute 4, all of the questions are aimed at helping new startups in the field. Also, notice the look on his face around minute 8 when he says "the job is just barley started" even after breaking into the distributor tier. -Scott
  4. Hi Everyone, We're looking to expand sales over to the pond with our exclusive brands to the US & Canada of a premium & luxury REDWOLF VODKA, currently produced in Poland from wheat grain, distilled 5 times, we are looking to open talks with independent buyers & distributors from the US and Canada. We also welcome advise and guidance too from fellow producers too on the in's and outs. I plan to visit the US in 2013 on a kind of road trip visiting buyers all over and forge new friendships, you can see the bottle on our main site www(dot)ultimawholesale(dot)com. Look forward to hearing from MAX
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