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Hi ladies & gents- Longtime lurker, first time poster. My husband and I will soon be opening our first craft distillery in the state of California (I know, I know... great timing). I'm curious to see which merchandise sells best for all of you in your tasting rooms (pre-Covid or even now) and the quantities you're keeping on hand. I previously worked in the wine industry and have a good inkling of quantities that I might need to start, but I don't want to fall too short of demand or get too keen on ordering too much out of the gates. Unlike wine, I feel like there's a big demand for b
Hello, My business partner and I are finishing up the financials for our business plan for opening up a small batch distillery. Our location and marketing plan call for a tasting room, distillery tours and merchandise available for sale at our facility. We have had great success modeling product sales and expenses from contacts within the ADI, but have not run into any examples of projections of revenue for merchandise and other non-product related sales. I was hoping someone would be able to share their experiences or recommend a good resource to indicate merchandise/tour sales. Any amount