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Found 45 results

  1. We're starting to ramp up our sales program and need to get more boots on the ground. Curious what some other distilleries/brands experience has been with compensation structures for sales managers and brand ambassadors. What's worked well? What hasn't? What's the relationship been like between in-house sales staff and distributor's sales force? How much should we really be budgeting for sales force compensation?
  2. We're planning an amazing craft alcohol exploration event for a non-profit animal rescue's fundraising gala and I still have a couple of spots open for craft producers to join us. Think of it like one of those big craft spirits festivals EXCEPT it's an audience small enough to actually talk to and convert and sell your brand to. With minimal competition since we're only having 8 distillers max. We're also programming content to actually force consumer learning and engagement throughout the night so it's almost impossible for someone to just come up take a sample and walk away. While this is a bigger event than usual we do events like this quite often - so if you're in the Bay Area and want opportunities (like a couple at The Palace Hotel!) to get in front of captive consumers who are pre-selected to be interested in craft alcohol leave your details below or email me at suzanne@thecraftycask.com. There's never any fee to particpate for distillers - just the cost of your own samples and time in return for brand building awareness and increased category interest.
  3. Seth Watson

    Building a team in Atlanta

    In process of building a solid management team for new distillery/tasting room/events space in Atlanta. Please email me with interest! Looking for all positions : Assistant Distiller Director of Sales Director of Marketing Floor Manager Beverage Director
  4. jacksonshannon82

    Public Relations/ Sales

    My Name is Shannon Jackson and I am currently the Public Relations Manager for the Black Bear Distillery. I have been with the Black Bear since it opened in 2014 and have played many roles leading up to my current position of Public Relations Manager. My duties include scheduling tastings and tours, maintaining social media sites, preparing Press packets, as well as handling all event and media relations and planning. My past experience in the craft spirit world would include personal trips and tastings, then a job in sales developing new clients and taking care of their orders, and then brand ambassador which added events and social media to the list. For the most part, I still assist with those roles. My success in this arena led to a more statewide presence and eventually the role of Social Media Ambassador at the ADI Conference that will be held next March in Denver. I have a huge passion for Craft Spirits and try to absorb all the knowledge I can. I am reaching out to see if I can assist you on any level with any of my skills. Please contact me at Jacksonshannon82@live.com
  5. We are looking for an experienced spirits sales representative to help us grow our pipeline in Southern California. We have some great accounts, but are looking for additional help working with more local restaurants, bars, and retail. We have a family of well reviewed spirits, and an amazing story along with branding, bottles, and a distillery/tasting room tied directly to the heart one of the areas largest tourist destinations. This is a great opportunity for someone that understands the market and how craft spirits compete against the larger brands. Please email me at defiant12@gmail.com if you'd like to find out more about our distillery and this opportunity. Thanks!
  6. Calling all craft distilling leaders: Be part of the conversation and share your ideas on the art, business and science of craft spirits at the world's largest gathering of craft distillers! ........ ADI Conference & Vendor Expo March 18-21, 2019 in Denver, Colorado Submit Proposal Deadline to submit proposal: September 9, 2018
  7. Full Time Sales Person for Santa Fe Spirits Santa Fe Spirits is in search of a sales person looking to contribute and grow with the company over the long term. The successful applicant will join an exciting and positive team, with a great working environment. The ideal candidate for this role will be a self-motivated, mature and a well-rounded sales professional with the ability to thrive in a fast paced, dynamic environment. You will work with a diverse and committed team and have excellent organizational and communication skills with a strong focus on sales and marketing in the craft beverage industry. This position requires the ability to establish and foster client relationships, prioritize workloads, provide timely responses and close sales. Competitive compensation package comprised of a base salary and commissions. Responsibilities: Establish, foster and build client relationships Field incoming requests for sales as well as proactively search out new sales opportunities. Provide customer advice, information and quotations Selling direct to retail resellers (liquor stores, hotels, restaurants, bars) Collaborate on marketing collateral, branding, advertising strategies, tradeshow Ability to manage current and future part- to full-time sales associates Must be able to use car for sales travel (compensation available) Geographic focus will be CO Some weekend work will be required Qualifications: Previous successful sales experience required Must be comfortable entering customer data on a daily basis Prior experience with CRM (customer relationship management) software a plus Familiarity with spreadsheets, Microsoft office a plus Experience in a sales sector related to brewing, distilling, craft beverage, food and related industry preferred. Distilling knowledge very beneficial. Must be comfortable in conducting demonstrations and pourings Must be able to initiate new customer relationships & work well with existing customers Must be at least 21 years of age Must submit to and pass NM RLD background/fingerprint check Must have a clean driving record Key Capabilities and Competencies: Will work closely and need to build strong working relationships with the production staff and owner as they’ll be able to provide you with market advice and guidance Need to be able to discuss issues as they arise in a professional, constructive manner based on solutions Top notch face to face, telephone, email communications and relationship building Excellent planning, organizing, critical thinking and problem solving. An overriding desire to close Strong verbal, written and presentation communication skills Please send cover letter and resume to colin@santafespirits.com
  8. Hey Gang, I've been doing a lot of reading on the sales forums and I noticed that one of the most critical pieces of developing your brand, was not being covered - POS So I've taken it upon myself to start chipping away at some fundamental and easy things that can help build your brands without breaking the bank. who the heck are you, and what makes you the 'expert?' Glad you asked. I have almost a decade of industry experience ranging from bar and restaurant purchasing, distilling, brand development, market management and new market arrival - all the way to distribution and portfolio management in Illinois. I have quite literally seen brands develop from the field to the bartop, with every ugly little step in between. Trust me. So, with that out of the way, let's move on to the sell sheet: You have now made the greatest distilled product since (insert your role model here). You need to now find and choose a distributor (this is a WHOLE different thread) and get out into your first market. Usually the first market is your home market, so lets pretend we're looking at a second market, perhaps a large rural state, with a bustling city-suburb center and some sports teams... HEY! How about IL! (mind you the sell sheet is crucial for control states as well, I am using tier for now) For visual aid, I have attached an example of a sell sheet that I find to be a very good example of a successful sell sheet **YES I KNOW IT'S AN LDI/MGP THING! THIS ISN'T WHAT THIS IS ABOUT, SAVE IT FOR ANOTHER THREAD** This is simply, from an organizational and visual perspective a good example. The 5 most important pieces of a good sell sheet: 1. A PICTURE OF THE BOTTLE I, I cannot tell you how many sell sheets I've seen, without a picture of the bottle. I think suppliers (you guys) think that the sales staff will always carry a bottle of your product in their car or bag, and the customer then, will see it and hold it and taste it. WRONG. I know some places where the sales staff are limited to 2% of the previous months sales allotted in samples. These guys cant pull a bottle whenever. They cannot have a rolling liquor depot in their car and they dont always have time to taste with a customer. The bottle image is KEY to sparking the interest in the brand that will have the buyer ask to taste it on a follow up visit, if at all! The sell sheet is also a "FIRE AND FORGET" type of POS, you cant be leaving bottles at every account, on every call. Most of the time, you just leave a sell sheet after the pitch as a constant visual reminder that they want to buy this brand. 2. BULLET POINTS/BUZZWORDS This part ends up being more for the sales person, who is overloaded with quotas, deadlines, information and stress, than for the buyer; It does have relevance beyond that though. These are words/points/one-liner's/pillars that the brand identity is based on. This is the MUST-SAY list when pitching the brands. When we present our own brands, we do it with the type of confidence and pride that only we can exude. Your sales rep, in your absence, will not be you...but he can at least say the type of this you would say! Reps dont know what a dephlegmator is, or why spelt is trending on twitter (it's not by the way) - Good news! Neither does the buyer! Just a few keywords and practice is all the average rep needs. 3. A HOOK! Now I encourage you to look at the example. Notice that the brand/company name isn't the header. If you have high quality bottle shots, the brand name is clearly legible already... no...the header in this case is the hook. INDIANA BOURBON **WHAT DID I TELL YOU EARLIER... SAVE IT FOR ANOTHER FORUM** This, historically, has had two distinct effects on almost everyone who has read it "i thought bourbon only came from Kentucky!" and "what is Indiana bourbon?" CONGRATULATIONS, YOUR HOOK WORKED! The purpose of the hook isn't just to catch the eye visually (if your brand is based off of a visual hook, you are already in trouble) it forces the buyer, consumer, sales rep or other reader to ask a question. It gives you or your rep the window of opportunity to dive into those buzzwords or key points that you worked so hard on! Its the foot wedged in the door of conversation. In this case, you've affronted a widely held public belief and now you have the opportunity to prove it, while developing a conversation about the product. Pushing the conversation into a dialogue instead of a monologue is like... sales 101 folks; Let your Sell Sheet help. 4. SUPPORT/FURTHER INFO In the wild world of social media, I cannot stress how important it is for an emerging brand to have a solid, well managed presence in social media and the web. A bad website, to me, as a portfolio manager is the end of the discussion for me. It is officially 2013, if you arent at least on facebook and ACTIVE (cant stress that enough) you are doomed. If your website looks like a geocities relic. I will not even bother to taste the product for consideration, and neither will the world. I will get to that more in a different post, but for the sake of your sheet, I think my example sheet could have done it more simply, but the idea is there. This is also useful if you are making a .PDF version which can be sent ahead or as follow up to your pitch. It shows that your brand has a reach beyond just paper and ink. 5. EMPTY SPACE! This is my lame attempt at an M. Night Shyamalan twist - Empty space on a sheet is a tenant of good design; No one likes an overcrowded and visually assaulting page. Empty space can offer two important advantages: A place to take notes, write down the pricing (since it may differ slightly state to state) record flavor notes, or follow up questions during the presentation. The other aspect is it keeps the readers focus on the important parts of your brand. I think my example sheet could actually do a slightly better version of this as well, but there is still a place for notes on the sides. Whew... okay that was a lot. I know, but feel free and encouraged to ask questions, discuss this post and hell, post your own sell sheets here to talk about them. I may be on the distribution and sales side but I always have time to chat or lend a hand to this community when I can. This is your most vital, simple and cost effective option in augmenting your marketing attempts. I'd love to help you work them out. -H
  9. Hello friends in craft We have a very limited number of advertising slots available in our soon-to-be-released mobile application. If you are interested, give us a shout at growth@microshiner.com cheers - cobey
  10. Hi all, We are just starting up in Ohio. Ohio allows little guys to do sales and self distribution. Any comments you might have on how/when to approach a bar owner/manager or liquor store owner/manager would be greatly appreciated. I’m looking for do’s and don’ts. Cheers
  11. ADKdistiller

    Sales software

    Hello, We have our own sales team and currently we're writing out invoices by hand. We have Quickbooks Desktop currently that we use to make our invoices after the fact. It's way too messy and inefficient, especially since we're trying to get sales people throughout the state. Does anyone know of a good sales software that can be used on an ipad that will sync with QB desktop? Thanks! Mike
  12. CMdistillery

    FULL TIME Sales Manager

    FULL TIME Sales Manager for Nauti Spirits Coastal Farm Distillery Great ground floor opportunity with state of the art Cape May farm distillery. Nauti Spirits is in search of a sales person looking to contribute and grow with the company over the long term. The successful applicant will join an exciting and positive team, with a great working environment.The ideal candidate for this role will be a self-motivated, mature and a well-rounded sales professional with the ability to thrive in a fast paced, dynamic environment. You will work with a diverse and committed team and have excellent organizational and communication skills with a strong focus on sales and marketing in the craft beverage industry. This position requires the ability to establish and foster client relationships, prioritize workloads, provide timely responses and close sales. Competitive compensation package comprised of a base salary and commissions. Responsibilities: Establish, build and foster client relationships Field incoming requests for sales as well as proactively search out new sales opportunities. Provide customer advice, information and quotations. Selling direct to retail resellers (liquor stores, hotels, restaurants, bars) Collaborate on marketing collateral, branding, advertising strategies, tradeshow Ability to manage current and future part- to full-time sales associates Must be able to use car for sales travel (compensation available) Primary geographic focus will be within 50-miles of Cape May Some weekend work will be required Qualifications: Previous successful sales experience required Must be comfortable entering online sales and customer data on a daily basis Prior experience with CRM (customer relationship management) software a plus Familiarity with google drive, Google office suite a plus Experience in a sales sector related to brewing, distilling, craft beverage, food and related industry prefered. Brewing and distilling knowledge very beneficial. Must be comfortable in conducting demonstrations and pourings Must be able to initiate new customer relationships and work well with existing customers Must be at least 21 years of age Must submit to and pass NJ ABC background/fingerprint check Key Capabilities and Competencies: Will work closely and need to build strong working relationships with the production staff and owner as they’ll be able to provide you with market advice and guidance. Top notch face to face, telephone, email communications and relationship building. Excellent planning, organizing, critical thinking and problem solving. An overriding desire to close. Strong verbal, written and presentation communication skills. Please send cover letter and resume to hiring@nautispirits.com
  13. The alcohol beverage market is a closed system. In the US what this means is that that ~136.8 million people account for the ~211.6 billion dollars in alcoholic beverage sales each year. It is important to note that this number of drinkers has remained essentially unchanged for over 40 years, despite an onslaught of alcohol advertising. What that means if you are an alcohol beverage producer is this - you are stealing your customers from somewhere. The question is where. Now here, there are a number of options. If you are producer in a certain category, perhaps you are winning over some drinkers from another category - say beer to wine, or vodka to gin. But the switch we are most interested in is this one - commodity to craft. Surprising as this may seem to some, the person who determines what somebody is going to buy isn’t the guy who made it, or some marketing exec, or social media influencer, brand ambassador, bartender or distributor. The person who determines what alcoholic beverage they are going to ask for is, guess what, the consumer. So, in a closed system where success is measured by winning a consumer from someone else’s product over to your own, it comes down to one thing. The value proposition. One such value proposition is simple and straightforward - price. The top 10% of drinkers, or 14 million people, account for almost 75% of all alcohol consumption. They only care about one thing, and that is cost. If you are a craft producer, forget these people. They are not your customers. That leaves you 25% of the drinkers to fight over. Right now, craft spirits account for 3.8% of market. That means there are 21.2% more commodity drinkers available for you to win over to craft. In that conversation, what is your value proposition? If it’s that you make great spirits, then you are missing the point. All your competitors make great spirits, even the commodity ones. Especially the commodity ones. They make better spirits and a larger variety of expressions too. You can’t win anyone over with that value proposition, because they can make them cheaper too. Your value proposition is that you are craft. And micro. And local. These are all qualifiers that set you apart. They are conditional terms a consumer can use when asking for a product, and they simply cannot be met by a commodity brand. If we can get 1% more people asking for craft at the bar, restaurant, and liquor store, that is 1% more sales for every craft producer in the market. How do we do that? Through content marketing that communicates the value proposition of craft.
  14. You are a total spirits sales badass. You're a strategist, with experience moving selling at a national level in closed and open states. You're comfortable managing a team and want to help a brand go from moderate sales to over the moon sales, without sacrificing values. You've had some great learning opportunities in the past but perhaps haven't found the company that allows you to spread your wings the way you want to. You also like floating rivers, making time for shenanigans and know that the best way to live a life is to create that balance between working hard and playing hard. We're a distillery with great products, a great production team, an excellent team of sales personnel and an ability to produce our own distilled products on a high volume basis. We're the largest distillery in the great State of Montana and we're looking to grow the success we've seen here and in other markets. We're looking for someone who wants to live in Montana, manage the sales and marketing objectives and grow our sales with strong attention to strategy development as well as execution. Someone who understands the balance between quality relationships and quantity of cases moved. This isn't a seat of the pants kind of operation. This is a darn fine business with a history of success. If we align on values: community, passion for Montana and the belief that a rising tide lifts all ships, then you should reach out to us about the opportunity to align forces. The position will be open until it's filled. Compensation will be part salary, part commission, DOE. Medical Insurance, PTO, 401(k) and more. Please submit a resume and references to work@headframespirits.com 2017 Job Description Sales & Marketing Manager For Publication.pdf
  15. We are a growing distillery equipment manufacturer that is currently looking for additional sales representatives in the United States. We are looking for experienced operating distilleries that would be willing to use their distilleries as showrooms for our equipment and provide before and after sales assistance to customers in the US. We manufacture Fermenters, Mash Tuns, Stills and other distillery related equipment. Compensation will be commission based and will include equipment for use in the showroom/distillery setting. Any interested parties please DM us with your distillery name and why you are interested in this opportunity. We will provide additional contact details through DM. Thank you.
  16. Hi all. We are gathering interest for a seminar this Summer. Please have a look and let us know if you're interested: http://cardinalspirits.com/business-of-distilling We've been in business for 2 years, after 3 years of planning. During an intensive 3-day seminar we will open our financial records to you. We will skip theory and dive into actual numbers. We will cover startup costs, fundraising failures and successes, tasting room financials, distribution financials, equipment costs, build-out costs, marketing costs, labor costs, and actual revenue. We firmly believe that if we had access to this information before we began building and purchasing equipment, we could have saved a hundred thousand dollars or more. Please, come learn from our mistakes, and our successes! Where: Cardinal Spirits, Bloomington, Indiana When: June 2017 (dates TBD) Cost: $2,000 person + $1,500 each additional team member. Price subject to change. No deposit required at this time. We are in the planning stage of this seminar and as such will not require a deposit or commitment until date and cost are official.
  17. APHOLOS Brand Identity

    HELP WANTED! Sales Rep for Kentucky & Tennessee

    APHOLOS Brand Identity is a premium packaging identity supplier. At Apholos we design and manufacture premium metal labels, metal closures and accessories to enhance wines & spirits packages.As we expand our distribution in the USA, we are looking for experienced and enthusiastic sales representatives with strong and established customer relationships to represent our company in KENTUCKY & TENNESSEE states. Also with experience in building and growing new accounts.Qualifications:- At least 2 years packaging supplies sales experience.- Knowledge of the Kentucky / Tennessee spirits market.- Interpersonal and customer service skills.- Non competing high-end packaging supplies on his/her representations portfolio.Responsibilities:- Ability to meet sales objectives.- Performance in building, maintaining and growing new accounts.Applicants should contact Diego Gneri (Country Manager USA) via email to dgneri@apholos.com
  18. APHOLOS Brand Identity is a premium packaging identity supplier. At Apholos we design and manufacture premium metal labels, metal closures and accessories to enhance wines & spirits packages.As we expand our distribution in the USA, we are looking for experienced and enthusiastic sales representatives with strong and established customer relationships to represent our company in KENTUCKY & TENNESSEE states. Also with experience in building and growing new accounts.Qualifications:- At least 2 years packaging supplies sales experience.- Knowledge of the Kentucky / Tennessee spirits market.- Interpersonal and customer service skills.- Non competing high-end packaging supplies on his/her representations portfolio.Responsibilities:- Ability to meet sales objectives.- Performance in building, maintaining and growing new accounts.Applicants should contact Diego Gneri (Country Manager USA) via email to dgneri@apholos.com
  19. Job Description: Craft Spirits Sales & Delivery Assistant Experience: Several years of sales experience, liquor/beverage sales preferred Pay: $15.00/hr. Tasks: Sales to local retail (NJ only) establishments (liquor stores, bars, restaurants, etc.), work with company founder to help sell and deliver our craft spirits. Summary: Sourland Mountain Spirits is looking for a candidate with some experience to help with our sales and delivery. We are a start-up craft distillery located in Hopewell, NJ. We are committed to local ingredients and we are proud to say that we are “New Jersey’s First Farm Distillery Since Prohibition.” Several years of sales experience is required. We would prefer if you have had experience in liquor/beverage sales. Your tasks will include selling our spirits to local liquor stores, bars, restaurants, etc. We will also need you to work on state-wide sales. We need a sales personality, who has knowledge of the product, makes great first impression and follows up to ensure customer satisfaction. Computer and internet savvy, a big plus. If interested, please send your resume to Kristen, kristen@sourlandspirits.com
  20. Tapi is looking for a Sales Manager for the west coast region. Experience in a distillery or selling product to distilleries is important. Tapi produces and sells bottle closures, specializing in synthetic and natural cork bartop stoppers. For more information or to apply click below APPLY
  21. Hi All, I'm in the process of building a business plan. I'm struggling to find hard numbers on industry overview specifics. Key items that would be useful: - Annual sales growth trends. - Craft spirit segment growth for Vodka, Rum, Whiskey, etc. - Craft spirit market pricing. - Overall craft spirit sales. - Regional growths. - Any other industry overview information that may be useful in a business plan. Is there a resource on ADI or else where that would can provide this data? Thanks for the help! ~Freshie
  22. SpiritWorksDistillery

    Sales Manager

    JOB DESCRIPTION Spirit Works Distillery is seeking a full-time Sales Manager, based in Northern CA. Based out of Sebastopol, CA, we are a grain to glass facility run by a small, dedicated, and passionate team. SUMMARY: The Sales Manager will be part of a highly creative team, focused on the growth of Spirit Works Distillery (SWD) products across all markets including Northern CA, Southern CA, Distillery Tasting Room, Arizona, Illinois, Colorado, and new markets. The Sales Manager will work closely with distributor partners, sales force, key on and off-premise accounts, as well as providing support as needed at the distillery. The position is focused largely on sales and overall growth of the SWD brand. Applications will only be reviewed through the following link where you will find further information. (please do not email or call the distillery directly): http://bevforce.com/jobs/sales-manager-109
  23. JDS Hllborn

    Excited

    good evening all, I just got on to this forum! Thanks to all for being here. Good day! I am in sales for a new craft spirit company and I an out here trying to learn what I can from the experts. I am new to the industry so I get to be the guy who knows absolutely nothing around a bunch of people who know everything! Ha. Well.....I'm used to this. See you around the boards!
  24. Recent article stating about very few of them making money. Ouch.. That is one of the differences of our workshop for the last 7 years. It is a business and planning for the bottom line is as important as that next recipe. Check out our facebook post on this here Still room in our March 14 - 18 workshop. Join Us!
  25. A lot has changed in the 7 years we have been doing training. One of the most interesting is how the market has changed. We used to have people attend that intended to make the spirit they like to drink and then sell it. That is not the case now. Even in other industries in the US; the make it and then go sell it has changed. Now more than ever targeting your customer base is important and recognizing those changes too. Take Millennials, They can order everything off the phone. They demand things Boomers never would think of. This includes the booze they drink. Take a look at our blog post Millennials Move Market Cheers, Deanna
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