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VictorFL

Sales Rep & Brand Ambassador Compensation?

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We're starting to ramp up our sales program and need to get more boots on the ground.  Curious what some other distilleries/brands experience has been with compensation structures for sales managers and brand ambassadors.  What's worked well?  What hasn't?  What's the relationship been like between in-house sales staff and distributor's sales force?  How much should we really be budgeting for sales force compensation?

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Hi Victor, Ive always set aside one third of my operating budget to go towards the sales team.

Dont count on your distributor selling a single bottle for you. Your distributor is there to distribute your product, it is your sales team's job to make the sell. 

On the compensation side of things I have found a pay structure that is heavily performance/incentive based for a sales person will yield the highest ROI.

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59 minutes ago, captnKB said:

Dont count on your distributor selling a single bottle for you.

The corollary is, "Count on your distributor telling you they will be a brand ambassador for you and help move product"

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