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I was hoping people would share some of their more successful events that they do within their tasting rooms to drive traffic and revenue. Hopefully, this helps others as well.

 

Thanks in advance for sharing.

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We haven't done any specific events per say - however to drive traffic to the tasting room, we've found being at the various farmer's markets and craft fairs selling our product and telling people about the distillery works wonders.

The best $100 in marketing money we've spent, that has brought in a LOT of people is our two sandwich boards. I used to wonder why people used them, never paying any attention to them myself. But wow, will they deliver!

 

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Thanks. We do the sandwich board and get a bunch of comments on how funny people think our messages are.

In Virginia, we can't do the farmer's markets.

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we rent ours out for free during the week as long as they buy cocktails and food. Its very lucrative for us. We host the Toastmasters, Business parties, birthdays and whatever else. Weekends though they need to give us a hefty rental fee.

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22 hours ago, Local Goat said:

we rent ours out for free during the week as long as they buy cocktails and food. Its very lucrative for us. We host the Toastmasters, Business parties, birthdays and whatever else. Weekends though they need to give us a hefty rental fee.

Same here.

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