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I am being asked by a retailer to provide them a "swell allowance".  I had never heard that term before and read that is some allowance for unsold product that would be returned.   Anybody out there with first-hand experience on this that can explain what this can or should look life from a producer perspective?

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that does not sound very swell at all

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On that same coin don't fuck retailers with bad product or preloading and shitty undercutting out of your tasting room for special releases

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