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Distribution Launch Incentives


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Working with a prospect distributor that is asking me what brand launch incentives I offer.  I told him I would get back to him.   His general expectation is a 60-90 day program where I pay a dollar premium for product placement.  One for on-premise sales and one for off-premise sales.  So much for each #-bottle placement, etc.   Interested in hearing from others for what they have done.  I get the need.   A new brand has more work associated with it to get on the shelf.  Sales reps are motivated by compensation. 

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I'm thinking the OP is not meaning he is going to offer one dollar off, but asking for input on what dollar amount others have done.

If I'm incorrect, then a one dollar premium is a good deal for the distillery.  In the past I've done $25 payments for new account placement.

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19 hours ago, daveflintstone said:

If I'm incorrect, then a one dollar premium is a good deal for the distillery.  In the past I've done $25 payments for new account placement.

Thanks.  This is the type of answer I think I am looking for.  Did you pay those as a discount to the wholesale billing, or did you get an invoice from the wholesaler to pay?  Not that this makes much of a difference, but it would help me a bit in budgeting. 

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