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First in (BEAT THAT)


Curtis McMillan

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ahhh, agreed. Have you explored specialty packaging for your whiskey yet?

I sooo want to for my vodka but the cost has put it on the far back burner for now. At the moment, only Belvedere and maybe 1 or 2 other vodkas have offered products in boxes (besides the value added packs). I want to do it before it becomes a necessity... I'd say with whiskey, having a fancy box is almost becoming a necessity, and that's driving brands into fancier and fancier (and more expensive) decoration designs. the potential for a pissing contest that has nothing to do with the quality of the product that's on the inside of the bottle scares me too....

-Scott

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There's no reason but the cost, which for a small guy is prohibitive.

When you sell a few million cases of something like the corporate brands do, you have the economy of scale on your side. I ship Marteau in old-school wooden cases and it cuts substantially into my margin because I don't have the space or capital to accommodate 10,000 boxes. If I had, they would have cost me a tenth of what they did.

301949_10150297475151370_50437371369_8177458_1103868505_n.jpg

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An additional thought: consider the environmental impact of extra packaging, especially if being green and having a low carbon footprint is part of your program. There are a few of my regular purchases that only come in special boxes or metal canisters (like Carpano Antica Formula Vermouth). The containers are nice, but I always think "what a waste". I think it may be wise to offer the special package as a gift option, especially in the holiday season, but to always have the bare-bottle version available.

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An additional thought: consider the environmental impact of extra packaging, especially if being green and having a low carbon footprint is part of your program....

I think your boxes are quite "green", especially if they are made from plantation timber.

There is quite a bit of carbon locked up in them and they are more likley to be kept and recycled than a carton.

They look good too

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