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Curtis McMillan

First in (BEAT THAT)

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Scott its not a complaint as much as its a question. Why don't US whiskey makers use more decrative boxes. Customers may collect our products more if they looked like scotch.

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No reason you couldn't use them as long as you meet all the TTB requirements for labeling. My guess is that they aren't in use here due to the cost. The only one I've had in my possession had a $300 bottle of scotch inside.

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ahhh, agreed. Have you explored specialty packaging for your whiskey yet?

I sooo want to for my vodka but the cost has put it on the far back burner for now. At the moment, only Belvedere and maybe 1 or 2 other vodkas have offered products in boxes (besides the value added packs). I want to do it before it becomes a necessity... I'd say with whiskey, having a fancy box is almost becoming a necessity, and that's driving brands into fancier and fancier (and more expensive) decoration designs. the potential for a pissing contest that has nothing to do with the quality of the product that's on the inside of the bottle scares me too....

-Scott

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Booker's Bourbon comes in a box, and it costs about $50. Pretty good, and a nice kick, as it's bottled at barrel strength.

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There's no reason but the cost, which for a small guy is prohibitive.

When you sell a few million cases of something like the corporate brands do, you have the economy of scale on your side. I ship Marteau in old-school wooden cases and it cuts substantially into my margin because I don't have the space or capital to accommodate 10,000 boxes. If I had, they would have cost me a tenth of what they did.

301949_10150297475151370_50437371369_8177458_1103868505_n.jpg

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An additional thought: consider the environmental impact of extra packaging, especially if being green and having a low carbon footprint is part of your program. There are a few of my regular purchases that only come in special boxes or metal canisters (like Carpano Antica Formula Vermouth). The containers are nice, but I always think "what a waste". I think it may be wise to offer the special package as a gift option, especially in the holiday season, but to always have the bare-bottle version available.

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An additional thought: consider the environmental impact of extra packaging, especially if being green and having a low carbon footprint is part of your program....

I think your boxes are quite "green", especially if they are made from plantation timber.

There is quite a bit of carbon locked up in them and they are more likley to be kept and recycled than a carton.

They look good too

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