Jump to content
ADI Forums

Recommended Posts

So, it's safe to say that wholesale mark up in open states is generally 30%, correct?

In control states in which the state acts as a wholesalers, how do brokers (operating as a wholesaler sales force) make money? What is a typical broker fee per case sold? Percentage or flat fee?

Example:

RNDC, Southern, Glazers, Heidelberg all (or most) act as brokers in Ohio, PA, WVA, VA, MI, Iowa. They don't physically deliver, but have a sales force representing brand portfolio's from multiple suppliers. What kind of margins are they working on?

Share this post


Link to post
Share on other sites

They usually make commission on the depletions sold through those store and restaurants. Generally 5-10% depending on the brand an volume sold. they will also ask for a monthly "retainer fee" to help pay for gas etc..

Share this post


Link to post
Share on other sites

Perfect. Thank you. Would you estimate that percentage off the wholesale or retail?

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×