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Starting to get the itch to try and get some bling on a couple of our products. Aside from the ADI and ACSA spirits awards, is there a reliable list of competitions anywhere? 

Naturally, we've started getting solicitations for such events but I'm wary of anyone that comes to US. 

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San Francisco, New York, Los Angeles... Those seem to be the important ones as seen from the other side of the Atlantic. Google is your friend!

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I've asked about this before myself on these forums. My position is one of general skepticism for the vast majority of competitions, especially regional ones.

The important are London, New York, San Francisco. The other important ones aren't awards at all, they're just influential people's opinions (eg the likes of Jim Murray, Robert Parker, etc). Media and those on the outer-circles of the industry (e.g. bartenders) do pay attention to these as well and often buy products which appear with top honors.

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22 minutes ago, MDH said:

My position is one of general skepticism for the vast majority of competitions

Well warranted.  Those that truly benefit from "competitions" are the sponsors. That being said, we did at least a half-dozen in our first 18 months. Nice to hand the "awards" to hang on  bottles in the tasting room. We've gone back and tasted bottles from our early days. I was less than impressed.  Get your sales & marketing ppl involved. Print up neck-hangers for distribution. Don't get a big head when awarded a "gold".  

 

 

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Really depends if you want real feedback or a medal.  Adi seems to the former.   Others the latter.  

We entered one and did well, but then I looked at who got double gold and lost all respect for the judging.  When the double gold goes to a product that one of my blind taste testers identified due to how bad it was, I really question who is judging and if I want to make a product they approve.  

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Well, I am my sales and marketing people. :)

Not sure we're ready for the 'big shows' yet, but didn't want to waste money and resources on seemingly random events. 

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Honestly unless you have come up with some incredible speciality spirit,  and are realitvely new, you would be better off to just enter any of the myriad of "Pay to Play" HoneyBooBoo competitions out there. It seems like most people who play that game enter contests far away from their actual location, so it adds more drama to the purchased medals. Also make sure it has an official sounding name like "The Elon Musk Intergalactic Bourbon Challenge" 

We have a Quasi-illery near us that actually entered and won a bunch of medals in a "competition"  for several different unreleased aged whiskeys that were still halfway through their way to being straight (+/- 16 months). A rye, bourbon, corn, etc. must have been awesome !

Playing Devils advocate, wouldn't that mean that the actual spirit you eventually release is different than the one you purchased the medal for, making said fake award even less valid ?

But people seem to buy it, so follow the sheep.

ps: They also were victorious with their  100% NGS vodka and gin. 

prost 

 

 

  • Haha 1

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My second take: The big sellers are products that win in big categories, AT the important competitions. I don't think anyone cares about what wins niche market categories (e.g. "spice flavored whisky"). But if you get top honors in a category such as Brandy or Whisky people will be very interested in you.

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Aint they all pay to play? I also see one gettin top honors one year and the next year they get bronze for the same stuff. How does that work? I bet I could submit 5 of the same soiurced vodka with different labels to the same competition and walk away with a bronze, silver and a gold.

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In my dreams I dream of submitting 2 bottles of Pappy, poured into my own bottles and entered into the under 2 years category, just to read the tasting notes from the so called "experts" that point out the faults of small barrel aging...

I can dream can't I?

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7 hours ago, Huffy2k said:

In my dreams I dream of submitting 2 bottles of Pappy, poured into my own bottles and entered into the under 2 years category, just to read the tasting notes from the so called "experts" that point out the faults of small barrel aging...

I can dream can't I?

I would LOVE that! Please do it and photograph the evidence..the only problem is it would cost you thousands on the "pappy black market" to even get the bottles.

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The tastings in San Francisco and London are committed completely blind.

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