I'm wondering how much lead time distributors typically need to roll out a new brand. We'd like to have our branding and our marketing strategy as finished as much as possible before talking with potential distribution partners. That said, we don't want to wait too long because that might not allow our eventual distributor enough time to form their own sales strategies for our products once production gets under way.
Any thoughts or experiences relating to this subject are welcome and greatly appreciated.
Thanks,
M.