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Join us for "Mastering Your Supply Chain with Carin Luna-Ostaseski & Lauren Shane Mayer," where we delve into the intricacies of Planning, Sourcing, Production, Distribution, and Returns. As industry leaders, Carin and Lauren will guide you through the management of the flow of goods and services, from raw materials to final products, using their extensive experience in creating SIA Blended Scotch Whiskey as a case study. Don't miss this opportunity to gain valuable insights into supply chain dynamics and optimize your distillery operations. Sign up now!

Unlock the secrets to scaling your craft distillery's tasting room sales with Steve Krakower on this exclusive webinar, Secrets to Make Your Tasting Room Go Boom! Learn how this expert team uses online advertising to drive customer acquisition, maximize revenue, and skyrocket profits. Discover real success stories, from doubling tour sales to filling up weekly events. Don't miss this chance to launch your marketing strategy and achieve unprecedented growth for your craft distillery. Register now to learn the secrets.

Panel Discussion with Karen Locke, Caitlin Bartlemay, and Molly Troupe. Join us for an empowering session, "Pouring a Strong Brand Foundation," where a collective of seasoned female distillers and industry insiders come together to share their wisdom. In this enlightening discussion, discover the art of creating and maintaining a successful brand in 2024 and beyond. Gain insights, inspiration, and practical tips as these trailblazing women navigate the landscape of the spirits industry. Whether you're a budding entrepreneur or a seasoned professional, immerse yourself in the stories and strategies that will shape your craft distillery for years to come.

Embark on a journey of groundbreaking whisky innovation out of Sweden with Angela D'Orazio, a master blender and "Chief Nosing Officer". Join us as Angela delves into the world of artificial intelligence, revealing how AI is redefining the art of whisky creation. Don't miss the chance to uncover the secrets behind AI-generated whiskies and the future they hold for the craft spirits industry. Sign up now!

Join Andie Ferman in a captivating webinar, Supercharge Your Sales with Story-Selling. This one-hour online workshop is your ticket to transforming your brand's narrative into an irresistibly compelling liquid love story that practically sells itself. Andie, an influential and charismatic expert in spirits education and engagement, brings her wealth of experience in training, building training programs, event planning, and management to guide you. Dedicated to hospitality and relationship cultivation, Andie will empower you to master the art of story-selling, unlocking the secrets to elevate your sales game. Don't miss this one!

Join Kurt Maitland, a whiskey enthusiast and Deputy Editor of Whiskey Reviewer, as he shares insights into the world of what a journalist looks for when writing about craft spirits. Discover how to get the right attention for your distillery products as you learn how to present your story in a way that aligns with the journalist's interests and the needs of their audience. Sign up now!

Embark on a whiskey aging journey with Julia Nourney and Felix Nourney in Europe as they unveil the secrets of perfecting whiskey flavors. Gain exclusive insights into the unique characteristics of American oak and various European woods used for barreling whiskey. Your decision on wood choice is pivotal, ensuring your whiskey attains the unparalleled taste it deserves. Don't just age, age with precision and distinction. Sign up for the webinar now!

Indulge your passion for fine spirits as we embark on an extraordinary journey with Daniel Whittington – a true polymath of the whisky world. A renowned whisky YouTuber, sommelier, distiller, blender, Chancellor, and a captivating musician, Daniel is more than just a pretty face; he’s one of the maestros at the Whisky Marketing School, a distinguished institution within the hallowed halls of the Wizard Academy in Austin, TX. Daniel will share his unparalleled expertise on whisky, community, and the art of finding your tribe. Learn how to attract like-minded people who share your love of craft spirits and build meaningful connections with them. Don’t miss out on this unique experience. Reserve your spot now and learn how to summon your tribe!

Join us for an insightful webinar on “Fine Tuning Your Tasting Room Experience,” where Dr. Cole, a passionate advocate at the intersection of tourism, hospitality, and conservation, will share his expertise in creating unforgettable experiences for your distillery guests. As the program director of Hospitality and Tourism Management at Flagler College, Dr. Cole brings a wealth of knowledge and experience that will help you create an impressive tasting room experience. His passion for extending learning experiences beyond the classroom will inspire you to transform your tasting room into a captivating space that leaves a lasting impression.

Join us on Wednesday, January 10, 2024, at 9:30 am as we delve into the captivating export world with the esteemed fifth-generation distiller Scott Schiller. With over 25 years of unparalleled expertise spanning the realms of business development, product innovation, sales, and marketing, Scott is a true luminary in the spirits industry. In this exclusive webinar, Scott will unravel the secrets behind expanding beyond our borders, drawing on his extensive experience in startup and emerging spirits businesses. As the Executive Director of Thoroughbred Spirits Group, Scott has crafted strategies to mitigate risks and managed diverse brand portfolios, from long-established to internationally distributed labels.

It all started with the idea of starting a grain to glass craft distillery, with big dreams of amazing aged spirits. Through endless hard work, with long days and nights of distilling, your aged spirits have matured and the time has arrived. Your craft distillery is no longer in its infancy, your spirits have been embraced by the public and sales growth is strong. After bottling and a highly successful release of your first aged spirits the truth becomes apparent. You do not have nearly enough aged spirits to keep up with demand. To make matters worse your equipment is nearly maxed out. With no immediate way to keep up with the demand, the time has arrived for the distillery to grow. There are many ways to sustain the growth and keep up with demand. One of the smartest ways to increase your output of distilled spirits is with a continuous column still. This webinar will compare and contrast continuous distillation against batch distillation and weigh the pros and cons of both.

Join us for an enriching webinar, “Why You Need a Brand Ambassador,” featuring the remarkable Sailor Guevara. Sailor is not just a prominent figure in the spirits industry; she’s a whiskey woman with a heart and soul deeply intertwined with all things whisk(e)y. With over 30 years of experience, she’s worn many hats as a Spirits Specialist, Hospitality Veteran, Published Author, Podcast Host, and Award-Winning Mixologist. In 2020, Sailor Guevara received the prestigious Icon of Whiskey Award, an honor bestowed upon individuals who exceptionally advance the understanding and appreciation of the craft of whiskey making. Her journey in the world of spirits began from living in various parts of the globe, where she specialized in cultural-based hospitality and observed diverse mixology techniques. These experiences have been the driving force behind her becoming a prominent figure in the Bar and Spirits Industry over the past three decades. Sailor’s love for music and her innate wanderlust have shaped her path as an award-winning Mixologist and contributor to several spirits publications. Her work is driven by a deep passion for the craft and a love for exploring the world. In early 2023, Sailor took on the role of Executive Director at Good Deeds Spirits, a passionate collective of distillers and friends dedicated to supporting causes that drive positive change. From coast to coast, partner distilleries have come together to share their spirits, time, and energy in an effort to raise funds for causes that resonate with their values and mission – to be a force for good. Each Good Deeds release has a direct impact, with a significant percentage of revenues going back to each beneficiary. Sailor Guevara’s webinar will provide unique insights into the world of brand ambassadors and why having one is a vital component of your spirits journey. Join us for this extraordinary opportunity to learn from one of the most influential and dedicated individuals in the industry.

https://distilling.com/event/why-you-need-a-brand-ambassador-with-sailor-guevara/