I'm the CEO of Terressentia Corporation, the company described in the article, and have read the posts here with interest. While the story is generally accurate, it has spawned some misconceptions that I would like to correct.
First, we are very careful about following TTB labeling regulations. Second, we do not artificially flavor whiskey, nor do we make it out of GNS. Third, the idea of using some form of energy driven oxygenation and filtration to improve the taste of spirits is not new but we perfected and patented a process that does just that. In short, we react away a substantial amount of the minor alcohol congeners and the free radicals that are a by-product of distillation while at the same time creating some glycerides from the acids that are present. The result is that, in the case of neutral spirits, we improve the taste better than multiple distillation or filtration can, and, in the case of young whiskies, we can replicate in a few weeks the effects of barrel aging over many years. It is true that we cannot replace the mystique of "old" but if you want the taste for a fraction of the cost of "old", we can do it.
Most of us resist change, particularly technological change, but we should think about embracing efficiency and economics when they make sense.
Earl Hewlette
earl@terressentia.com
843 225 3101