Scott,
How do you reconcile your time investment in Facebook? Are there tangible results from that effort that wouldn't translate when interacting with consumers in person?
I can understand your resistance to public access due to the addition costs (upgrades, permitting, etc.) but based on Ralph and Coop's experience that shouldn't be an issue. In a heavily regulated industry with limited access to the consumer I want as much exposure and interaction as possible. Online venues are a great way to spread the word and keep in touch with your customer base, but my impression is a physical encounter leaves a much greater impact. Furthermore, I'd suggest it's the move towards "one stop shopping" and limited contact with producers that creates a market opportunity for micro distillers.
John