We’re looking for our next content strategist to join the High-Proof Creative team in Portland, Oregon. As our next freelance content strategist, you have a unique mix of content development and social media skills. Bonus points if you have worked with liquor or drink brands in the past.

To apply please send your resume to karen@highproofcreative.com by September 15, 2023.

In this role, you will be responsible for maintaining the social media presence, blog, and possibly newsletter of our clients. You are comfortable interacting with clients and can represent the High-Proof Creative brand. 

What will you work on? 

• Create, schedule and plan content for High-Proof Creative and distillery and craft beverage clients.
• Contribute to the strategic planning for social media, High-Proof creative, and email newsletters.
• Recommend and implement a strategy to increase social media Likes/followers and increase overall engagement. 
• Work with other content strategist and creative director on developing content strategy and storylines that reinforces key brand messaging points. 
• Write thoughtful B2C blogs that are sufficient and in line with brand voice and tone.
• Communicate with clients to complete tasks. 
• Boost Facebook and Instagram posts.
• Manage and engage with social media influencers.
• Contribute/attend client Zoom calls as needed.
• Create Instagram Reels for High-Proof Creative & clients as needed. 

What do you bring to High-Proof Creative?

• Excellent writing skills and passionate storyteller 
• Detail-oriented & Self-starter
• A genuine passion for social media and digital marketing 
• 2-4 years minimum relative experience in managing social media and content for a brand
• Excellent collaborative teamworking and communication skills 
• Availablity for meetings and communication with clients and team during the 9-5 PM PST hours
• Bonus points if you have freelanced in the past
• Job Type: Ongoing, freelance, remote (Portland-area folks preferred) 

To apply please send your resume to karen@highproofcreative.com by September 15, 2023.

About High-Proof Creative

High-Proof Creative is an award-winning, full-service, niche marketing agency for the craft beverage industry. We provide services for companies nationwide in a variety of areas including branding & packaging, website development, design, marketing strategy, social media, content, SEO, and more.

CLIENTS: Bacardi, Hood River Distillers, American Distilling Institute, Headwind Vodka, The Bitter Housewife, Eboni Major, Marianne Eaves, John Lee Hooker Legacy Spirits, Eastside Distilling, and more.

Hi there, 

Looking for a dependable label company with great customer service. Who have you liked working with? Appreciate it!

Monvera has been AMAZING to work with. We had a client with an irregular bottle that no one else could make work — but they made it happen. 

Just the messenger:

In celebration of March being Women’s Month, we would love to offer you the opportunity to be a part of our “Woman-Owned Brands" Special collection Section.

If you have interest in being included, here is the URL to submit your woman-owned brand for consideration: https://sable.madmimi.com/c/17593?id=42749028.28560.1.b8f2f74c38f1f25d6ea36f7a101b1f19

Michael Politz
Founder
Food & Beverage Magazine
michael.politz@fbmagazine.com

8 Craft Distillers Share Their Guilty Pleasure Cocktails

https://highproofcreative.com/8-craft-distillers-share-their-guilty-pleasure-cocktails/

Hey! We're mapping woman-owned & distilleries with female distillers, etc. Please feel free to fill out the form and we'll add you to the map! 

Add your distillery or product to the map.

Anyone have a favorite company for custom closures? 

Know of a company who does heat transfer labels? Bonus points if they can label in-house and ship to production facility. Thanks!

I thought I would share this blog post our content strategist, Clare wrote about reviews.

How To Get More Reviews For Your Distillery & Why

"Often distilleries shy away from asking customers for reviews. The fear is that an increase in online reviews may mean more negative reviews as well as positive ones. However, reviews in general are far too valuable to ignore. In fact, reviews result in an 18% lift in sales on average."

Anyone know a label company willing to do a short-run of labels to start? We could get some printed locally but ideally we'd like to build a relationship with one company for the labels once a full order can be placed. Thanks in advance!

Welcome to the forum, and congrats on the distillery!

Anyone know of a good source for 750ml aluminum bottles that actually look like a liquor bottle (and not a water bottle)? ALeco doesn't appear to be in business. Thanks in advance. 

During the COVID-19 pandemic, I would hear friends say,” I read in the news that the alcohol industry is booming!” Sure, the big guys were doing well as masked customers hurried into liquor stores and purchased their trusted big brands. As I’m sure you’ve felt and seen, the craft spirits industry, on the other hand, was one of the hardest-hit industries during the pandemic.

With light at the end of the tunnel, you may have already opened up your distillery tasting room, but have you checked in on your digital marketing?

Here’s a step-by-step digital marketing guide for re-opening your craft spirits tasting room to help boost your company’s visibility and foster brand loyalty online.

@SeanC, here's the Womxn in Distilling page, and here's where to add your distillery. 

Hello there! We're creating a map to help connect womxn in the distilling industry. We also hope this can be an asset to the press, and consumers hoping to support minority-affiliated spirits companies. We're mapping Woman Owned, 50% Woman Owned, Women on Exec team, BIPOC, LGBTQ, Woman Distiller, and more. 

Womxn in Distilling via High-Proof Creative

To add your company to the map, please follow this link: https://docs.google.com/forms/d/e/1FAIpQLScS2OEhTp1H6E_iiZAhD4TwzSdQ0G6iZ-gpruaROxxrqOu2hQ/viewform

Hello, over at High-Proof Creative we're writing a blog post to roundup what brands are doing to supply alcohol and inspire the drink community. 

Are you doing cocktail kits, to-go cocktails, virtual cocktail classes, etc.? Email us or comment here to be featured: highproofcreative@gmail.com.

Thanks, and hang in there! 

Over at High-Proof Creative we recently updated a blog post about working with social media influencers. Has your distillery worked with people on social media? 

We were surprised to find that micro-influencer engagement succeeded that of celebrities last year, and audiences see micro-influencers as more authentic and believable than collaborators with a high following.

What has your experience been, good or bad? 

Thanks for recommending us, Kris! High-Proof Creative is a marketing and branding agency I launched in 2018 after spending nearly 10 years writing about the beverage world and working in marketing firms in other industries. 

Everything we do is custom because after spending years in the industry I realized no company is the same, and there's opportunity to have a lot of fun with branding and marketing that sets companies apart from one another. 

To learn more head to our website: highproofcreative.com. Thanks! 

On 7/6/2019 at 9:39 AM, Kara 1836 said:

I'm looking for a creative, slightly quirky and irreverent marketing firm/team to collaborate on developing our marketing strategy, communications, press releases, etc.

 

anyone have any suggestions of any firms that aren't going to take the same formula used 100 times with 100 other distilleries and plug and play my brand?