Thanks for all the advice and feedback! I should have specified... this was the SIP Awards. So while not everyone got an awards, most did. And there were many of the same medal handed out for the in the same category, i.e multiple double gold whiskeys for example.
At any rate, our distributor felt that we should use the bottle stickers of the medals. We are just wondering about using it in other sales and marketing materials. I'm still leaning towards using it, but I'm not 100% convinced.