We've budgeted/planned for the lag in aging time for the bourbon, and it will be enough to carry us through the end of the year; it's the new make stuff that's a bit more of a wild card. We anticipate it being in reasonably high demand for the first month or two due to pretty decent media coverage and very positive local response. After that, if it continues to sell once the novelty factor wears off, we'll continue making it (well, we'll be making it either way - the question is whether we continue to sell it without aging); however, we're not necessarily counting on it, which is why we plan on developing more recognizable/marketable unaged products (vodka and rum) to put on shelves once we've got some whiskey in barrels.
That being said, we're planning on using a variety of barrel sizes and char levels for some experimentation with the aged products. I've read pretty much everything the forums have to say about that; if anyone has anything more to share, I'd be more than happy to hear it.