Steve:
I've done something similar. I brought the team together that created VeeV(veevlife.com), hum(humspirits.com) and Zuidam Gin/Genever. In each case, it was from idea through commercialization and slightly beyond. After the brands were created and brought to life, my team disperses - similar to Tom Pirko's model for Bevmark.
I too am a Coca-Cola veteran - non-carbonated beverages. I've also done business with most of the large spirits and beer companies, so I'm sure we know some of the same people.
This is the first time I have seen someone propose a solution similar to mine and it sounds exciting.
Not sure how we can help one another other than tapping each other's brains, but you never know. Perhaps worth a conversation? If not, best of luck to you and your venture.
Cheers.
Darrell Jursa
Liquid Indulgence
www.liquidindulgence.com
312-208-6010