IMHO, there is more value in the potential story than the recipe. Quite frankly, however, this story has been mined more than once (Clyde May's Conecuh Ridge, Popcorn Sutton, etc), and unless there is something completely off the hook, I don't see much on the marketing end. With the price points for unaged whiskey, be prepared to sell 50,000 or more cases per year (or more) to make any money...and that is pushing it.
WH