Does this refer to the use of the terms craft and artisan as they relate to a business or a product or both?
While I agree with this in principal it creates a few questions for me.
As a company...
If a company produces a whiskey which clearly meets the definition, but also sells a vodka which they produced (if you want to call it that) by simply bottling ngs, are they a craft distiller or not?
As a product...
How about a company that contracts to another company to produce a product for them? Example- some of the vodkas produced at the big potato distillery in idaho refer to their products as craft distilled...
Our winery has had several companies contact us who are not alcohol producers but upon finding out our distilling intentions approach us about producing "craft distilled" products for them (we do not private label any of our wines and likely won't do this with our spirits either). But, if we produce these, can they call these products craft distilled? Or, should craft distilled products only be those produced and marketed by a craft distillery ie; the craftsmen who produce them?
Thoughts?
HansD