Jump to content

eli

Members
  • Posts

    11
  • Joined

  • Last visited

Contact Methods

  • Website URL
    http://www.filmstreet.com

Profile Information

  • Gender
    Male
  • Location
    Brooklyn
  • Interests
    small distilleries, local food/drink, small businesses, startups

eli's Achievements

Contributor

Contributor (2/3)

0

Reputation

  1. A couple dozen DSPs own 95% of all the brands we see at our local bars/stores. They use dba/tradenames just like Jedd said. Here's an example: LAWRENCEBURG DISTILLERS INDIANA, LLC 7 RIDGE AVE LAWRENCEBURG IN 47025 THE BULLEIT DISTILLING CO. (Used on label)
  2. Hi Adam, Here's what I've seen - one caveat, I haven't seen enough sites of distillers that promote tours/visits to the distillery, so take this with a grain of salt: Half of the site's visitors don't click past the first thing they see... that might mean they reached the page through search while looking for something else, or through a friends post, or that the age gate annoyed them, or the site simply wasn't coded right and didn't work in their browser or on their phone. 10-15% are looking to buy products and want to find stores/bars near them, or online stores to buy from. The majority of that 10% are new to the product, and want to try it or buy it for the first time. They are prospective long-term customers. 10% will look for cocktail recipes, that might not be true for some distillers, but it's true for the majority. The majority of the people looking at recipes are repeat customers, they're fans. 20-25% will look at your products 5-10% will check out any other content on the site, i.e., history, blog posts, event info, news/press. About 1/4 of these are press, journalists, bloggers, reviewers, etc... They are looking for easy-to-share media/posts, and stuff to write about and review. One of the keys is making sure the first thing people see is easy and inviting to click through - thus getting more people into the site. One important last point - your social media channels will likely have more visits/traffic than your website - so at worst treat them equally to whatever you do for a website. That said, the ideal is to use your site as the place you win new customers - drive people to it from social media and make your site's content easy for people to share and post and write about. And make sure your pages work well in search engines. The breakdown of your site's visitors will likely look like: 50% come from Search 25% come Direct (they typed your URL into the browser or clicked from a bookmark) 25% will come from Referrals - links to your site posted by fans, reviews, stores - from facebook, twitter, or wherever... Analytics: For analytics I've used a bunch of products but Google Analytics is great and free for a distiller's site: http://www.google.com/analytics/ Clicky is an awesome free analytics service too - I like them for more real-time views and more personalization of what you're looking for/at: http://clicky.com/51084 Facebook has Insights which I recommend - http://www.facebook.com/insights - that lets you see how people inside of facebook engaged with a shared piece of content from your .com (i.e., someone Likes your page, and three friends of theirs click and come to your site, and 1 of them Likes it, and 5 more come, etc...). All three of those services can be integrated into a website simply by pasting a snippet of code into the website's code. They all have detailed instructions for that as well. Hope that helps! -Eli
  3. Captain Morgan (UK): Drink Responsibly - Captain's Orders! © 2011 Captain Morgan Rum Company, Lakeside Drive, Park Royal, London NW10 7HQ, United Kingdom Captain Morgan (USA): RAISE A GLASS. ALWAYS IN MODERATION. ©2013 Captain Morgan Rum Co., Norwalk, CT Sailor Jerry: GREAT COCKTAILS START WITH RESPONSIBLE MEASURING Respect his legacy. Drink Sailor Jerry responsibly. ©2012 Sailor Jerry Spiced Rum, 46% Alc./Vol. William Grant & Sons, New York, NY. The Kraken Rum: The Kraken™ and other trademarks listed under Products are owned in the United States by Proximo Spirits ©2013. All right reserved ©2013 The Kraken™ Black Spiced Rum. Imported by Proximo Spirits, Jersey City, NJ. 47% alc/vol (94 proof) Like the deepest sea, The Kraken™ should be treated with great respect and responsibility so please drink responsibly. Hendrick's Gin: HENDRICK’S GIN 44% ALC/VOL. ©2012 BOTTLED AND IMPORTED BY WILLIAM GRANT & SONS. NEW YORK, NY. SIP THE UNUSUAL RESPONSIBLY. Stranahan's: Stranahan's ® Colorado Whiskey, 47% Alc/Vol (94 proof). Please drink responsibly. 200 South Kalamath St. Denver, CO 80223 • (303) 296-7440 • Images and content © 2004-2012 Stranahan's Colorado Whiskey Tito's Vodka: As a distilled spirit, Tito's is GLUTEN FREE. Distilled and bottled by Fifth Generation, Inc. Austin Texas. 40% alcohol by volume. © 2011 Tito's Handmade Vodka. Three Olives; Vodka with Natural Flavors. 35% Alc/Vol. (70 proof). 2013 Proximo Spirits, Jersey City, NJ. Please drink Three Olives Vodka responsibly.
  4. Posted some thoughts about ways to adapt to TTB's new position on social media: http://bottlesociety.tumblr.com/post/51804232174/regarding-the-may-2013-ttb-industry-circular-on-social Will try and paste below, click link for original post... regarding the May 2013 TTB industry circular on social media We are not lawyers. We’re just fans of local distillers and want to help them out as best we can. We’re still working through the new recommendations from the TTB, and we’ll make more posts about this in the future once we have more info. There’s a chance all photos posted by the distiller will need to include mandatory statements. But in light of that, here are some thoughts on simple changes distillers can make to their social media pages meet recent recommendations made by the TTB (TTB industry circular on social media). The TTB is viewing all your social accounts as advertisements. Each of your distillery’s social media accounts needs a Mandatory Statement - what information you need to include in your Mandatory Statements is something you need to determine with your your attorney’s help. If we can get guidance worth sharing on this, we will share! We recommend adding Mandatory Statements to the Background Graphics of your social channels. When there is room for text in the Profile of the social network, add it there too. Twitter limits the length of text, so our solution is a good workaround to staying compliant. FACEBOOK: To add Mandatory Statement to Facebook, we recommend adding it to two place -1) your cover photo, 2) your About section. Here’s how it would look in the cover photo - it’s that tiny line of copy at the bottom-center of the cover photo (mockup of Koval Distillery’s Facebook page):For the About Section: You should have a Description field you can add to in your about page. To edit the About section, go to your distillery Facebook page, click EDIT PAGE at the top of the screen, and select EDIT BASIC INFO (this can also be found at facebook.com/your-facebook-page/info). We’d recommend including the statement somewhere that doesn’t require the User to click MORE if they’re on the About/Info page already. Photo below (mockup from Koval Distillery’s Facebook page): YOUTUBE: To add Mandatory Statement to YouTube we’d recommend using the Background Graphic/Art. You can also add it to the Info and Settings section of your channel (in the Description field), but YouTube doesn’t always display this info and sometimes there aren’t even fields for it. Here’s how it would look in Youtube as part of the art (mockup from Koval Distillery’s YouTube page): In otherwords, before you upload a custom image file to make your YouTube channel looks the way you want, you’d need to add some text into the image and output a new file that you’d then upload to YouTube. You might need to try a few different ones before you get the text to look right on the channel page. We’ve seen some larger brands place it bottom center so if the user scrolls down at the Channel page the info is in the middle of the screen. TWITTER: To add Mandatory Statement to Twitter you can use the background image technique like for YouTube. We think squeezing as much as you can into Twitter’s Bio field - found if you click Edit Profile (https://twitter.com/settings/profile) - isn’t going to work for everyone. You’re only allowed 160 characters. You could use this Bio field to include something like “for more info click here” where you include a link to a page on your website that has the mandatory info. We think background image is the best option for Twitter, but again, we’re not lawyers. Here’s an example (again mocked up from Koval Distillery’s Twitter page): That’s all we have for now. Let us know if you have thoughts or questions or ideas. We hope it helps some of you.
  5. I'm sure there are other inexpensive solutions that actually could work today but here's one about a year away - a breathalyzer app - they just raised funding on indiegogo (similar to kickstarter). Just get used to having visitors breathing all over your phone http://www.indiegogo.com/projects/breathometer-a-smartphone-breathalyzer
  6. Mike, Here's the law if you want to read it: http://mgaleg.maryland.gov/2012rs/bills/hb/hb0717t.pdf Passed one year ago. -Eli
  7. Hey Kristian - fyi the link to Dancing Pines' Facebook page in your signature is broken - in case you're using the wrong link anywhere else I thought I'd mention it... Here's the one that seems to be your official page - https://www.facebook.com/pages/Dancing-Pines-Distillery/301887483095 -Eli
  8. Bluestar, You can check on MANAGE PERMISSIONS and change your AGE RESTRICTIONS - here's a screenshot: Also, you can look at your Facebook Insights and see what the age breakdown is of your LIKES: https://www.facebook.com/BlueStarPotables/page_insights_likes or https://www.facebook.com/QuincyStreetDistillery/page_insights_likes or https://www.facebook.com/BlueStarDistillery/page_insights_likes You should have no Likes in the 13-17 age band (for example). Ryan - you can categorize your page as alcohol-related on Twitter by opting in here: https://age.twitter.com/ Instagram is Facebook, I'm not certain what you can do at this point or if you'd need to worry about it until it's easy to connect a Company/Brand Facebook page to the instagram account. Hope that helps! -Eli
  9. Hey Ryan, It's industry self-regulation (via DISCUS - as linked to by Jason). If you're concerned about underage drinking then more important than slapping an age-gate on your site is to make sure your Facebook page is correctly categorized in Wine and Spirits - which automatically excludes people under 21 from seeing your messages and Liking your page. You can see it by going to EDIT PAGE and then EDIT INFO, I've included a screencap of what it should look like when correctly categorized - NOTE: you might want to be a different category than Brands & Products, that's a category I've seen used with small distillers and large brands owned by large distillers. -Eli
  10. If anyone wants to chat until there's a working chat room, I've set-up a chat room anyone can use. Here's the link: https://mediatronica.campfirenow.com/room/550754
×
×
  • Create New...