I see where your going with this Chuck and I do appreciate it. I personally don't care to much about what a spirit maker calls him/herself although I do find it a little pretentious to title your self its much like giving yourself your own nickname (ace,killer,). Its what you can do and make that is more important proof is in the product. I've met people that take on the title of Master Distiller and make crap, so what in 5 years they will be gone. People that can 1. make good product and run a business and 2. get positive reviews for their hard work will still be there. As for the consumer's view of this all most of them don't no squat about spirit anyway. They may know what they like but the don't really know why they like it or have the ability to put it into context of other products. That were you and others like you come in Review, Critique let the best rise to the top through their merits.