I don't really see a big deal. They started small and opened a lot of doors for craft, that's Tito's roots. Fifth Generation survived and has become extremely successful. As you grow processes change and you evolve and adapt. You start off doing things yourself, then you hire people and at some point it becomes more cost effective to automate. It's Vodka, personally i don't care if they rerun the product and blend or put their own spin on the product, Fifth Generation is a distillery not a virtual operation. What I do have a problem with is all the private labels that one company produces and 6 others are on the shelf with all kinds of price points claiming to be distilleries and handmade. Texas has a bunch of these so called handmade local products that are produced by a couple of unnamed distilleries in North Texas. Thoughts Anyone?