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Found 17 results

  1. What branding company would you use if you are bringing a new premium spirit to market? Also, if you have used this company that you are recommending, what was the approximate cost of your branding package? Thanks...
  2. A webinar with Seth Sirbaugh, Principal of Tribe Branding & Design, moderated by our own ADI president Erik Owens Everyone in the distilling industry hears the term ‘branding’ every day, but it’s often said as a catch all, misused, or just partially explained. Your brand and identity can have as big an impact on your business as the quality of the spirits you produce. The process of branding involves much more than your logo and labels. It’s the definition of your story and how you tell it. Your brand is who you are to the public and ultimately how you can connect with them. Branding can also establish your positioning—the key differentiators that set you apart in a crowded industry. ADI’s goal is to give our membership one-on-one access to an expert who can help provide clarity on what branding really is and how it can help shape your distilling business as a whole—and then share that information through a webinar. To help us do this, we have partnered with Seth Sirbaugh of Tribe Branding & Design to deliver a webinar focused on specifically on branding for distillers. Tribe has spent the better part of a decade working with craft distilleries and breweries to help each client define, target, and present their own unique brands Now—we want to hear from our membership. The content of this webinar is going to be built specifically on our members questions. Your participation will help inform all of the the topics we discuss. Whether your brand-related questions deal with budget planning, identity design, packaging, defining your overall brand—or even just where to start—we need to hear from you. Email us your questions: hello@tribecol.com (please make this email a link to direct email link that comes up with a subject line of: ADI Branding Webinar Question) Register for the event here: https://zoom.us/webinar/register/WN_4zG3kSLpSqSjWDJWfiia3w And, if you would like to participate directly in the webinar beyond asking questions see the link below.
  3. There seems to be a lot of opinion around this, so we thought we would open ourselves to your abuse. Perhaps this way our other posts can be consider on their own merit. Fire away.
  4. I'm in the process of designing our first screen printed bottle design for a whiskey line that'll release later this year. So, I'm looking for any suppliers you'd recommend (or not recommend). Since I'm located in the Midwest I'm leaning towards working with Loggerhead Deco outside of Chicago. Anyone work with them before? Good or bad experience? Was the printing good quality with no defects? Did they stay under the 3% loss? Did you receive the finished product in the desired/agreed timeframe? Truly appreciate any responses, suggestions, and referrals--can't reprint screen printing so looking to ensure we get it right the first time by working with reputable businesses! Thanks ahead of time everyone!
  5. Happy Monday, ADI! Monday means the weekly Fuel NW marketing blog has posted. You can check it out here: http://www.fuelevents.net/#!fuel-blog/c22sz This week, we talk about the importance of marketing to bartenders, based on responses to our nationwide survey of distilled spirits drinkers. Check it out! As usual, we also feature two craft distilleries in this week's blog. This week's distilleries are from the home states of the NCAA finalists. Go Huskies! Go Wildcats! Cheers, Jen & Erika Fuel NW
  6. Greetings ADI! Thanks for all your support and feedback with respect to our Marketing Myth Countdown series! This week, we're starting something new ... Some of you may recall that Fuel NW published a nationwide survey of distilled spirits drinkers earlier this year. We've compiled the results from all over the US and now we want to share some of the results with you! This week we talk about a definite theme that grew out of the survey responses -- i.e., how much "local" matters. Take a look at the blog here: http://www.fuelevents.net/#!fuel-blog/c22sz If you haven't seen the survey, it is still posted on our homepage -- feel free to take a look so you can get a feel for the questions -- www.fuelevents.net. We are happy to share detailed responses with our clients and will also summarize some of the most poignant findings in our blog over the next few weeks. Also, please check out this week's featured distilleries from 2 of the Final Four towns: Old Sugar Distillery from Madison, Wisconsin (Go Badgers!) and Barrel House Distilling Company from Lexington, Kentucky (Go Wildcats!) As always, feel free to contact us with any questions of if we can help you out in any way. Cheers, Jen & Erika Fuel NW jennifer@fuelevents.net www.fuelevents.net
  7. ADI Members, Thanks again for all your support with your Marketing Myth Countdown series! It has allowed us to get to know many of you and we are grateful! We've just posted the final entry for this blog series. This week's myth is a two-headed monster: (1) "We Don't Have A Marketing Department"; AND (2) "We Have A Marketing Department." You'll just have to read this one for it to make sense … http://www.fuelevents.net/#!fuel-blog/c22sz Also, check out this week's featured distilleries: High Ridge Spirits from Alabama and Wood's High Mountain Distillery out of Colorado. Remember, Fuel NW is here to serve the Craft Distilling community. If you want to find out how we can help your distillery, contact us! There's a link for that on our website. Or, if you ever just want to talk shop, we're down for that too! Finally, if you're traveling through Portland and want to meet up for a cocktail, we love making new friends! Thanks again ADI! Jen & Erika Fuel NW www.fuelevents.net 971-678-2602
  8. Happy St. Paddy's Day, ADI! This week's blog is out! This time, we're debunking a myth we've heard from many start-ups: "We don't need a formal marketing plan." Or, said more eloquently, "We don't need no stinkin' marketing plan!" You can check it out on our site: http://www.fuelevents.net/#!fuel-blog/c22sz Also, if you know any bartenders just itchin' for something to do, we've published our Bartender Survey. It is aimed at learning from bartenders across the US what motivates them to sell (or not sell) craft spirits. We only want responses from actual bartenders, bar owners, managers, etc. So, please pass it on to your friends in the biz. We'll blog about the results down the line so we can help our comrades in the craft distilling industry get their products on as many shelves as possible! You can reach the survey from our homepage: www.fuelevents.net As always, thanks for your support! If you have any questions or ever want to chat about marketing topics, please feel free to contact me! Jennifer Anderson Fuel NW jennifer@fuelevents.net 971.678.2602
  9. Greetings, ADI! It's Monday, so the Marketing Myth Countdown continues! This week's Marketing Myth: #3 "I Got 99 Problems But Marketing Ain't One" Check it out and let us know what you think! At the end of this week's blog, we ask for your thoughts and comments ... and we would really love to hear from you! You can reply right from our webpage or post something here! Also, this week's Featured Distilleries are: New England Distilling out of Portland, Maine and Sound Spirits from Seattle, Washington. If you want us to feature your distillery in future blogs, just let us know! It's free and we get darned good web traffic! Thanks for your continued readership! Check out this week's blog here: http://www.fuelevents.net/#!fuel-blog/c22sz Cheers, Jen & Erika Fuel NW happyhour@fuelevents.net www.fuelevents.net
  10. It's Monday! The Marketing Myth Countdown continues with Myth #4: Marketing is Easy. Also, please take a moment to read about this week's Featured Distilleries: Striped Pig Distillery out of Charleston, South Carolina and Vinn Distillery from Wilsonville, Oregon. Read all about it here: http://www.fuelevents.net/#!fuel-blog/c22sz Thanks, as always, for your support, ADI!
  11. Greetings ADI Forum! We are so grateful for all of you! Every time we post something here, we receive phenomenal comments & insight from your members -- thank you! We have a branding/marketing firm based out of Portland, Oregon with a strong focus on craft distilling. We are passionate about this business and have unparalleled experience in the industry. We won't bore you by repeating here the qualifications listed on our website -- but please do check out our bios (http://www.fuelevents.net/#!about-us/c12q7) and read about the full range of services we offer (http://www.fuelevents.net/#!services/c21wo). We wanted to let you know that we are now accepting new clients for any and all branding, marketing, market research or training projects. Perhaps you have an in-house marketing team but you feel like you want to get to know your consumer base a little better ... we can conduct market surveys or focus groups tailored to your business! Or maybe you feel like your sales team just isn't getting your brand message across to distributors & accounts ... we can conduct in-depth training seminars to turn them into the fierce sales warriors you deserve! Are you brand new to the distilling world? We can create a marketing plan for your business and then either help you implement the plan or turn it over to your existing team (and remember, marketing plans are good to have in your back pocket when you're looking for investors). Please do check out our website -- www.fuelevents.net. We hope you'll see that our passion is in artisan/craft distilling and it is our goal to help grow this entire industry. The initial consultation is free so you've got nothing to lose by contacting us! We look forward to meeting you! Cheers, Jen & Erika Co-founders, Fuel NW 971.678.2602 happyhour@fuelevents.net
  12. Marketing Myth #5: Marketing and Advertising are the same thing... Also, the Featured Distilleries for this week's blog are Dawsonville Moonshine Distillery and Copperworks Distilling Company! Read all about it here: http://www.fuelevents.net/#!fuel-blog/c22sz Thanks for your continued support, ADI! Jen & Erika, Fuel NW
  13. Hey all, First of all, we want to THANK YOU! This forum was incredibly supportive of the "Craft Distilling Super Survey" we recently published. We got more responses from this forum than any other on-line resource! We also made great new contacts/friends with distillers across the country! We are grateful! Please feel free to contact us if you want to talk about the results to any specific question in the survey. It is easiest to reach us via email at happyhour@fuelevents.net. In the meantime, on Monday (February 24, 2014) our company, Fuel NW, is going to begin publishing a 5-part blog about common marketing myths in our industry. You can explore the blog here: http://www.fuelevents.net/#!fuel-blog/c22sz or watch our twitter/facebook posts to find out when new posts are released. We are a small marketing firm based out of Portland, Oregon with a strong focus on Craft Distilling. If you want to hear more about our credentials, check us out here: http://www.fuelevents.net/#!about-us/c12q7 Thanks again, ADI Forums, for your amazing support of our new venture! Cheers, Jen & Erika, Fuel NW
  14. Greetings! We are Fuel NW -- a sales & marketing firm specializing in the craft distilling industry. We've created a new market survey to help grow and revolutionize this industry. Can you please take a moment to fill out the survey? Also, if anyone is willing to ask friends, colleagues and social media contacts to do the same, that would be great! Results will be summarized in a future article. Detailed results will be available to our clients to help shape their marketing strategies. The survey can be accessed via our homepage: www.fuelevents.net or via direct link: http://bit.ly/1cE8LY8 Cheers & thank you! The Fuel NW team
  15. Hello everyone! I run a small design company (Hired Guns Creative) on Vancouver Island that is focused on providing naming, branding, packaging design, and marketing services to alcohol producers. When we started out five years ago, we focused on wineries here in BC but have broadened our niche in the past couple of years to include craft breweries and artisan distilleries. Anyway, I don't want this to sound like an infomercial. If you're interested, you can check out our portfolio. My interest in this forum is to start to wrapping my head around the distilling industry in the US. The fledgling BC distillery industry is showing great promise but, due to legislative issues that have only recently been resolved, is still quite far behind the growth you folks have seen in the US. Mostly, I'm here to read, learn, and chat about packaging design with anyone who might be interested. Sláinte!
  16. We just wanted to introduce ourselves as we have helped several local breweries and distilleries build their presence on the web as well as helped them with their packaging and branding. Below is a short list of sites we've built, but you can see more of our work at our site www.oakinteractive.com Texian Brewing Company Concept - Design and Development Built using Wordpress as our foundation CMS - including a location finder for their product http://texianbrewing.com/ No Label Brewing Co. Concept - Design and Development Built using Wordpress as our foundation CMS - including a location finder for their product, calendar of events http://nolabelbrew.com/ Spirit of Texas Concept - Design and Development http://spiritoftx.com/ If you have any question on what we do or if we can help you in anyway feel free to reach out to David Malamud at dmalamud@oakinteractive.com or you can give me a call 832.321.3087
  17. Hello to all from gorgeous Asheville, NC, USA. I'm at the very beginning stages of considering a plan for a microdistillery and have found this forum to be unbelievably useful. I spent many years in the "other forum" learning the basics of distillation and found ADI when I started kicking around the idea of going pro. As the conventional wisdom in opening a microdistillery seems, inevitably, to be "don't quit your day job", I'm planning to merge the two. You see, my day job is running a media and marketing company, Sisyphus Media. For a number of years, I've been catering to any business that came along with the money and motivation to start marketing their business. I've always considered the notion of catering to a niche, but couldn't think of one that wouldn't eventually become an anchor. And then, WHAM, it hit me like the ol' proverbial ton of bricks - the adult beverage industry! I can offer my services as a marketer while I get to know people in the community and learn more about the business, regs, licensing, etc. Marketing Philosophy Now, more than ever, selling a product is driven by telling stories. The most amazing product ever produced, be it liquor or wicker, will languish until the market catches wind of a compelling story. Take, for example, Riedel Glasses. (Full disclosure, I borrow this example from Seth Godin's excellent book, All Marketers are Liars Tell Stories). George Riedel and his people fervently believe that the enjoyment of wine is directly related to the shape and quality of the glass from which it's quaffed. Several high profile wine reviewers have become Riedel's cheerleaders and have made the Riedel Glass a must have item. Trouble is, in double-blind taste tests there is absolutely zero discernible difference between a $1 glass and a $20 glass. None. Riedel sells millions of dollars worth of glasses every year. He sells glasses to intelligent, well-off wine lovers who then proceed to enjoy their wine more than they did before. Marketing, apparently, makes wine taste better (Godin, 4). Understand, I'm not talking about lying here. I'm talking about uncovering the story of your business that will become your "unique selling proposition". It might be you, if you want to be the face of your company. It could be your particular terroir. It could be damn near anything. But, like Riedel, you have to believe it. An invitation I'm already working on the story for my microdistillery and I'd like to work on one for yours. As I'm not yet up to speed on the regulations for labeling and advertising, and much prefer to learn these details with my feet in the fire, I don't feel comfortable storming out of the gate, guns a-blazin', selling myself as the savior of distillery marketing (at least not yet!). I'd like to discuss the possibility of offering a seriously cheap marketing package to two or three interested members of this forum. If you're interested, let's talk. (I certainly hope this is an OK thing to offer in my very first post. I read the rules carefully and they didn't seem to suggest there was any reason not to.)
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