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  1. A webinar with Seth Sirbaugh, Principal of Tribe Branding & Design, moderated by our own ADI president Erik Owens Everyone in the distilling industry hears the term ‘branding’ every day, but it’s often said as a catch all, misused, or just partially explained. Your brand and identity can have as big an impact on your business as the quality of the spirits you produce. The process of branding involves much more than your logo and labels. It’s the definition of your story and how you tell it. Your brand is who you are to the public and ultimately how you can connect with them. Branding can also establish your positioning—the key differentiators that set you apart in a crowded industry. ADI’s goal is to give our membership one-on-one access to an expert who can help provide clarity on what branding really is and how it can help shape your distilling business as a whole—and then share that information through a webinar. To help us do this, we have partnered with Seth Sirbaugh of Tribe Branding & Design to deliver a webinar focused on specifically on branding for distillers. Tribe has spent the better part of a decade working with craft distilleries and breweries to help each client define, target, and present their own unique brands Now—we want to hear from our membership. The content of this webinar is going to be built specifically on our members questions. Your participation will help inform all of the the topics we discuss. Whether your brand-related questions deal with budget planning, identity design, packaging, defining your overall brand—or even just where to start—we need to hear from you. Email us your questions: hello@tribecol.com (please make this email a link to direct email link that comes up with a subject line of: ADI Branding Webinar Question) Register for the event here: https://zoom.us/webinar/register/WN_4zG3kSLpSqSjWDJWfiia3w And, if you would like to participate directly in the webinar beyond asking questions see the link below.
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